Keyword

Digital Branding

E-MOBILITY

Case Study

Charging tariff comparison portal – LOWAGO

Triplesense Reply is developing Germany's first public car charging comparison portal for electricity tariffs for MAINGAU Energie. The platform offers a price model tailored to your own vehicle and individual driving behavior. With LOWAGO as the central contact point, sustainable everyday mobility becomes reality.

E-COMMERCE AND DIGITAL EXPERIENCE

Open Reply

Open Reply is the Reply Company specialised in E-commerce and Digital Experience.

Open Reply helps its clients to incorporate E-commerce solutions and to migrate from their current platform to something better. As well as its specialist skills in E-commerce and systems integration, it provides the digital transformation wrap that makes customer journey a delight.

GO TO THE WEBSITE!

DIGITAL EXPERIENCE

Research

Number one in Digital Experience

Based on the renowned Internet Agency Ranking of the German Association for the Digital Economy (BVDW) Reply - Digital Experience is the largest company group for the fourth time in a row. Providing full-service in the field of Digital Experience, Reply was able to provide the right answers to the complex questions of the time, helping brands to quickly adapt to new challenges and remain truly relevant to their customers.

LUIGI EINAUDI FOUNDATION

Case Study

A reference point for free and inclusive research

Reply has launched the new digital presence of the Luigi Einaudi Foundation, a new digital positioning, online portal, and an impressive digitalization of the statist archive, with the goal of enhancing and sharing the rich cultural heritage in its care.

partner experience

Best Practice

How to Deliver a Superior Partner Experience

Product innovation is no longer enough to attract and retain the highest performing partners. As partners have evolved away from exclusive selling, channel programs need to evolve to keep up. In this guide, Reply’s go-to-market consulting firm, The Spur Group, illustrates the new partner experience model as well as helps you assess your current partner experience and develop processes that work for your unique ecosystem.

How to Deliver a Superior Partner Experience 0

30.11.2021 - 27.01.2022 / Webinar Series

Event

SHAPING THE FUTURE

Reply relies on innovative technologies, data-driven insights and hands-on creativity to create a compelling digital experience that involves brands, customers and employees alike. In these sessions with the Reply Digital Experience Experts, you can get exciting insights and practical examples in direct exchange with digital leaders and experience enthusiasts.

27.07.2021

News & Communication

Reply Creative Challenge 2021: with an idea developed for easyJet, a team of young students from Politecnico of Milan wins the competition

With the project “easyDream”, team Watermelon won the 2021 edition of the Creative Challenge, the largest team-based competition in Europe for students and young creatives and part of the Reply Challenges program.

CRM & Customer Experience

Best Practice

CRM and CX with Reply

Reply's approach to the CX journey is based on a “symphony orchestra” which ensures that every element is connected and optimised – from the CX architecture, to digital design and UX. This approach allows Reply to understand, design and implement complex CRM and Customer Experience solutions.

Reply is a Leader in 2021 Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide

CRM and CX with Reply 0

DIGITAL MARKETING

Best Practice

ADVERGAME

Thanks to the extensive experience acquired in the B2C field, with the development of popular video games, as well as in the B2B domain, with the creation of learning software strongly specialised in the XR field, Infinity Reply designs and develops advergames and interactive 3D applications that integrate augmented and virtual reality, leveraging the latest technologies to create innovative digital experiences.

ADVERGAME 0

REPLY MARKET RESEARCH HUB

Research

(BEYOND) DIGITAL MARKETING

The goal of this research is to share some insights into how marketers are tackling the different challenges coming from Coronavirus and the strategies they are using to thrive.

An overview on the growing dominance of Big Tech, the market response to MarTech, the importance of Data and Ethics

(BEYOND) DIGITAL MARKETING 0

DIGITAL MARKETING

Case Study

Positioning the health insurance company AOK Bayern as a crisis-proof partner

Elbkind Reply designed a digital education campaign on the subject of the Coronavirus for AOK Bayern. The campaign positions the health insurance company as a reliable source of vital information about COVID-19 for the Bavarian region.

DIGITAL MARKETING

Case Study

Martech and big data: Vodafone strengthens omnichannel for B2B

Vodafone Business Italia has, thanks to Reply’s consultancy, implemented the use of martech solutions by introducing the application of data science methodologies to adopt machine learning and artificial intelligence models with the aim of better understanding its customers and optimising journeys.

DIGITAL MARKETING

Case Study

WINDTRE Business is partnering with its Sales Network to boost B2B marketing

A digital sales network dedicated to business telephony services, enhanced by lead generation tools and customized online advertising campaigns: this was the project carried out by the Business division of WINDTRE in collaboration with Like Reply, a Reply group company specialized in Data-Driven Digital Marketing.

DIGITAL MARKETING

Case Study

Costa Crociere: personalised digital experiences to attract new customers by retaining the customer base

Today, Costa Crociere, thanks to the technical consultancy of Aktive Reply - the Reply Group company specialized in design, development and implementation of Digital Experience Management solutions - is able to manage all websites in 13 different languages in the 19 markets in which it operates - as well as a proprietary app and various interactive monitors on board the Costa Smeralda flagship.

DIGITAL MARKETING

Case Study

An analytic platform combining data science and marketing intelligence processes for BMW

Thanks to the support of TD Reply, BMW Group has created an interactive dashboard that incorporates insights serving diverse purposes: from measuring and understanding BMW’s digital brand and product perception, to observing and identifying relevant trending topics, and monitoring the brand’s channel, campaign and touchpoint performances.

DIGITAL MARKETING

Case Study

ECB, The cricket goes social: a winning marketing campaign with the Facebook Conversion API

Thanks to Threepipe Reply support - the Reply Group’s UK brand-performance agency with specialists across data, search, media, PR, creative and technology - ECB has recently started a new project in order to adapt the brand to Facebook’s new tool ‘The Conversion API’.

Digital Experience

News & Communication

GIRO D’ITALIA 2020, FIND THE RIGHT KEY & DRIVE SAFE – EVENT’S WAY & TOYOTA

The Event’s Way communication agency and Infinity Reply joined Toyota, the official car company of the famous 2020 Giro d’Italia cycling grand tour, in the launch of the new Toyota Yaris Hybrid, entertaining users for the various stages of the race. Infinity Reply developed two advergames to support the initiative: Find the right key, an advergame that allowed users to potentially win prizes on the spot, and Drive safe, a racing game designed to present the features of the new Toyota Yaris Hybrid to users, in a non-intrusive way. To play and win the gadgets, users had to provide certain pieces of personal data or to book a test drive.

Digital Experience

Best Practice

Number one in Digital Experience

Based on the renowned Internet Agency Ranking of the German Association for the Digital Economy (BVDW) Reply - Digital Experience is the largest company group for the third time in a row. Providing full-service in the field of Digital Experience Reply was able to provide the right answers to the complex questions of this time and help brands to adapt quickly to the new normal and remain truly relevant to their customers.

Number one in Digital Experience 0

PROMO ON PACK SOCIAL AMPLIFICATION

Case Study

KELLOGG’S EXTRA MATCH AND KRAVE PARTY

Xister Reply engaged users by leveraging on what they love the most: music. For the “Extra Match” activity, Xister Reply involved a few Italian singers and asked them to share their passion for music by making a cover of the other’s song. In the meantime, famous DJs were entertaining younger fans through live DJ sets on Instagram.

Lifestyle App

Case Study

The new Pam Experience

As one of the biggest German influencers in the field of fitness, health and beauty, Pamela Reif wants to make contact with her fans as genuinely and intimately as possible – and independently from the algorithms of the social media feeds. In collaboration with Open Reply she has found the right way to achieve this: with a dedicated app that allows fans and followers to interact with Pamela exclusively.

The new Pam Experience 0

customer-centric design

Case Study

Sweet experiences on every screen

Krispy Kreme is reaching a bigger audience than ever by bringing joy to every step along the customer journey. Sagepath Reply developed a plan to align with each business stakeholder and progressing with a collaborative and iterative process to define and develop a digital ecosystem with a fun, easy-to-use path to purchase.

Sweet experiences on every screen 0

user experience

Case Study

Navigating a smoother user experience

The new online destination for MarineMax, the nation’s largest publicly traded recreational boat and yacht retailer, created a hub to unite people through a shared love of the boating lifestyle. Leveraging Sitecore, Sagepath Reply focused on creating a more engaging experience that simplified the selection process through enhanced search tools.

Digital Experience

Research

Leader in Digital Experience services

Reply is one of the leading full-service providers of Digital Experience Services (DXS), according to the first-ever industry survey of “Digital Experience Services providers in Germany” by the market research company Lünendonk.

Leader in Digital Experience services 0

MARKETING AUTOMATION

Best Practice

post-pandemic marketing: towards new automation strategies

While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.

post-pandemic marketing towards new automation strategies 0

Restart your Business

Best Practice

Reshape customer experiences for the new normal

Now is the time to redefine your Customer Experience by designing new products and services to be distributed across all channels, with communication plans that are aligned with the business after a challenge like COVID-19.

Digital Branding

White Paper

How to future-proof brands in times of crisis - and beyond

A crisis brings many questions. But where are the answers? 5 (timeless) actions for successful communication that go beyond the obvious.

We do not know all the answers. Instead, we want to help companies prepare their brands for a time after this (or the next) crisis, regardless of how customers or society might change.

How to future-proof brands in times of crisis - and beyond 0

Digital Marketing

Article

The Customer Experience Conductor

Pure communication specialists clear the desk for tech-savvy customer experience conductors. Along the customer journey they orchestrate communication and experiences across all touchpoints and offer the customer an all-embracing experience with a brand, product or service – customer-centric, data-based and supported by tools that employ machine learning and artificial intelligence.

The Customer Experience Conductor 0

DIGITAL BRANDING

Case Study

XME Dindi Intesa Sanpaolo

The new electronic piggy bank to teach children the value of money and savings. In the educational toy culture, XME dindi offers a game-based experience to actively inspire children’s education. Three Reply Group companies partnered with Quercetti, a leading manufacturer of Made in Turin educational toys, to design XME dindi.

XME Dindi Intesa Sanpaolo 0

LEAD GENERATION

Case Study

1000 Dealers and a Single Digital Programme

The challenge faced by the FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.

Humanizing Technology

Best Practice

Virtual Influence

The quest for increasingly “humanized technology” is more than a major key to finally integrating chatbots as natural companions in our everyday lives, it also represents an opportunity to enter a whole new world of human-machine communication. Elbkind Reply introduces the new age of creative tech and social media with the potential to bring machines and people closer together than ever before.

Virtual Influence 0

5G and VR

Best Practice

5G as a boost for virtual reality in companies

Many companies are already experimenting with prototype devices and simulated 5G scenarios. Together with a customer from the automotive industry, Infinity Reply and Spark Reply have tested the technical limits of 5G, especially for the use of AR and VR in pre-sales scenarios for passenger vehicles.

5G for Virtual Reality

VR & AR

Best Practice

Collaborative Work with Virtual Reality

Online meetings are practical: they are quick to set up, do not require any special technology and do not involve any travel time. But they do have a certain bland aspect: the interactivity of a face-to-face meeting is lost. Infinity Reply's solution: Virtual workspaces supported by immersive technologies.

Customer Care

Research

CUSTOMER SATISFACTION IN THE DIGITAL AGE

Sprint Reply has conducted a study to research the field of Digital Customer Care (DCC) by performing in-depth interviews with digital customer service executives of large German corporations as well as Digital Experience technology suppliers. Furthermore, a technical benchmarking analysis of both B2C web and mobile services has been conducted.

CUSTOMER SATISFACTION IN 
THE DIGITAL AGE 0

VR & AR

Best Practice

AR & VR: Don't forget the user during development

New technologies are easiest to establish when they can be integrated intuitively into the everyday lives of the end users. This is something that developers in the VR and AR area are currently experiencing. At the moment, they are dealing with the development of applications that can be integrated seamlessly into the everyday behavioural patterns of consumers. Ralf Schimmele, partner at Infinity Reply, knows the best way to make this work.

AR & VR Don't forget the user during development 0

Digital Experience

Service

Human Centered Creativity and Technology

The goal of Reply Digital Experience is to create sustainable customer journeys. From end-to-end customer engagement to commerce solutions, the offer includes innovative technologies, data-driven insights and active creativity. Transformation consulting, CRM and service design are additional key areas.

Human Centered Creativity and Technology 0

Digital Experience

Case Study

A modern digital experience for pencils with a long history

Neveling Reply is the International Technical Lead Agency for CMS and e-commerce at Faber-Castell. In this role the agency accompanied the long-standing company on its way towards digitisation with the design of a new website with an integrated web shop.

A modern digital experience for pencils with a long history 0

03.04.2019 - 04.04.2019 / LUXEMBOURG

Event

ARCH SUMMIT 2019

Reply takes part in the Arch Summit event, the premier event for connecting tech startups with corporate decision-makers, which will be held in Luxembourg on 3-4 April.

Digital experience

Article

VALUE IN GAMING

Avvio Reply created a leaderboard within the game that identified users by shop, region and area, as well as the fastest individual race time. In doing so, this simultaneously created a team spirit whilst also bringing William Hill together across the nation.

VALUE IN GAMING 0

Web App

Article

SIMPLIFYING SALES FOR VODAFONE

Avvio Reply created an interactive web app that brings to life the interconnected nature of Vodafone’s huge range of products, propositions, solutions and services. The web app walks sales staff through interactive customer journeys where they are able to explore details on products and services and how to up-sell.

SIMPLIFYING SALES FOR VODAFONE 0

Immersive Technologies

Best Practice

HOW TO MAKE VIRTUAL REALITY YOUR BUSINESS MODEL

Now is the time to break away from pure analogue reality and enhance experiences with virtual components. But are you ready to fully utilize the possibilities of the digital transformation for improved user experiences and to incorporate virtual, augmented or mixed reality (XR) into your business model?

HOW TO MAKE VIRTUAL REALITY YOUR BUSINESS MODEL 0

Case Study

How to be successful on Amazon? Get a load of your reviews!

The creative agency of Reply, Bitmama, and the data driven marketing company Like Reply work together for a 360° strategic consultancy dedicated to the Amazon world.

How to be successful on Amazon? Get a load of your reviews! 0

Live Well

Case Study

It's easy to live well at Sky

Sky prides itself on being a great place to work. In addition to a fantastic work environment, Sky offers employees a great selection of healthy and affordable food and drink at all Sky sites. Avvio Reply developed a campaign to raise awareness amongst employees and ensure they understood the benefits of their Live Well range and how easy it is to Live Well at Sky everyday!

Relationships

Case Study

Building a community of leaders

Engaging senior leadership members is vital to any large business. Nationwide understood this and wanted to create an experience that not only delivered the key priorities but also left leaders with a memorable take away message. Alongside this, Avvio Reply also faced the challenge of getting senior members to connect with each other and create meaningful relationships that would allow them to all work more holistically moving forward.

Web-App

Case Study

Guiding employees through change

TFL were going through a period of huge change from both an infrastructure and organisational point of view and staff were being bombarded with new information all the time. Avvio Reply worked with TFL to develop a solution to help staff understand their new roles and organisatonal structure, while also educating them about the proposition and strategy behind it.

Guiding employees through change 0

Video marketing

Best Practice

Welcome to the World Wide Video

Triplesense Reply, Creative & Design consulting agency born inside Reply, explains how marketing can leverage on videos as an engagement tool to enrich a brand’s content strategy.

Reward Recognition

Case Study

Putting recognition in employees hands

Telefonica wanted to introduce a new employee recognition scheme for its work force, to complement the launch of the new corporate strategy. Telefonica’s values and culture focuses on the belief that the possibilities of technology should be open to everyone. Avvio Reply worked with Telefonica to create a recognition scheme that echoed these values, as well as encouraging peer-to-peer communication and recognition across the business – anytime, anywhere.

Putting recognition in employees hands 0

Game Changing

Case Study

Game changing product launch

A simple objective - engage and educate a workforce of over 25,000 people with the new offering to produce an army of advocates. Avvio Reply partnered with Sky to internally launch their new market changing proposition, Sky Mobile. Creating multiple physical and digital installations around Sky, Avvio Reply took a three-phase approach leading up to the announcement and launch of the new service – Educate, Inspire, Advocate.

Game changing product launch 0

Strategy Cascade

Case Study

Bringing BP's strategy to Life

In an industry facing ongoing change and volatility, BP Shipping identified a need to rearticulate their strategy to reposition their function within the wider BP context. Avvio Reply worked with BP to produce an engaging way to communicate this strategy both onshore and offshore across all regions. The strategy cascade workshops were a big success, with an overwhelmingly positive employee response as the strategy was accessible to all.

Bringing BP's strategy to Life 0