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Data Reply takes part in the
Strata Data Conference in London, with a speech presenting a case study from the automotive industry.
The objective of Customer Insight is to acquire, develop and retain customers using data and information from a customer’s dealings with the organisation to offer the ‘right’ products and services at the most appropriate time. Expert knowledge is required to develop and support a Customer Insight programme. Greymatters Reply has extensive expertise in this area and also partners with specialist providers of applications and systems that support these initiatives.
How can IT and marketing departments jointly increase business productivity and strengthen high-value areas? The response lies in a strategic approach involving an integrated vision of all activities related to analysis, evaluation, planning and budgeting of marketing.
The intelligent and effective management of data and processes is a strategic factor of crucial importance which enables to drive and control each single business area: from Sales to Customer Care, from Marketing to Production.
For a large enterprise operating in the Automotive industry Technology Reply has implemented a new Business Intelligence system aimed at monitoring the Key Performance Indicators of the Logistics area.