Consumer Products


News & Communication

Costco selects Reply and hybris to implement its new international ecommerce site

Reply and hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that they have developed and delivered Costco Wholesale Corporation’s new international ecommerce site,

31.03.2014 - 01.04.2014 / Mannheim


SAP-Forum for Trade

Xpress Reply will be part of the SAP-Forum for Trade. Multi- and omni-channel, smartphones as shopping assistants, Big Data or Social Media Analytics shape the future of trade and retail.

16.02.2014 - 20.02.2014


EuroShop 2014

Xpress Reply and Syskoplan Reply will participate in the EuroShop 2014, the worldwide leading fair for retail trade. Being staged for the 18th time by Messe Düsseldorf together with the EHI Retail Institute, EuroShop will again be for the retail industry what it has been for years.

11.09.2013 - 12.09.2013



4brands Reply participates in the ECR Day (Efficient Consumer Response) on September 11-12, 2013, in the ICS Internationales Congresszentrum Stuttgart. The topic of the ECR Day is “Processes. Products. Profiles – The new power of information”.


News & Communication

Visualised Shopper Insights Improve Trade Promotions

At the ECR Day 2012, industry specialist 4brands Reply used the PSA4Sales template for key account planning to demonstrate how visualised shopper insights support promotion planning and the targeted segmenting of participating outlets.

05.09.2012 - 06.09.2012


13 ECR Day 2012

4brands Reply will be at the 13. ECR Day, from 5 to 6 September 2012 in Wiesbaden. With the motto “Supply chains in transition – global, local and digital” experts will meet up to discuss about topics that companies have to deal with along their entire supply chain.


Company Presentation 4brands Reply

We offer comprehensive, technology-independent consultancy services for IT system implementations. We master the processes within the value chain in the consumer goods industry. Our particular strength lies in marketing, sales and logistics. With industry templates, we are able to accelerate our customers’ projects and reduce their risks.


Best Practice

xpressPSA: integrated planning processes for consumer goods manufacturers

Due to media discontinuity, consolidating single-item planning is time-consuming and difficult. Problems arise especially when marketing and business planning is coordinated because planning is generally done with different key figures and at varying levels of granularity.

Best Practice

xpressCSI: innovative consumer and complaints services through all contact channels

Consumers use the phone, contact formula on manufacturer Web sites, e-mail as well as Internet forums to make requests and post criticism about products they have purchased. Successful international consumer goods companies leverage these sources of information for their innovation process as well as for promotional consumer campaigns. Brand-conscious consumers are targeted with newsletters, product information, and trial samples.

Best Practice

xpressCAS: leading CRM-platform for the consumer products industry

Use the xpressCAS template to quickly and affordably switch over to Accenture CAS – the world’s leading CRM platform for the consumer goods industry


Best Practice

xpressBPI: Business Process Integration

Mid-sized companies in particular often encounter the situation that for projects a tailor-made solution is completely unfeasible and would never meet budget.

As a rule, standard solutions developed for large companies are not suitable and too complex for SMEs. Department resources are only available for the projects to a limited extent.


News & Communication

Is4 to be called 4brands Reply

is4, the IT specialist for the consumer products industry, has changed its company name to “4brands Reply”. Since 2007 the joint venture between Reply Deutschland (former syskoplan) and Melitta has been part of the Reply Group’s European network of companies. By including the parent company’s name, 4brands Reply is emphasizing its membership within Reply’s European corporate network. By renaming the German companies within its network, Reply positions itself as a leading IT services provider in Germany.

Best Practice

Integration of category management within the SAP Netweaver - Landscape

In practice Category Management processes too frequently receive insufficient support from IT. CM employees work autonomously with tools such as Excel and shelf space optimization software. Category managers spend most of their project time on clearing and data management of scanner and market research data. This time-consuming process keeps CM employees from focusing on tasks actually assigned to them: the optimization of product ranges and retail shelf space.

CRM for Retail

Case Study

Rotkaeppchen-Mumm Sektkellereien: fit for the future with Reply

The elegant bottles in the sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous CRM solution with the leading consumer goods customer management and mobility software platform implemented by 4brands Reply.

Rotkaeppchen-Mumm Sektkellereien fit for the future with Reply 0


News & Communication

Reply Deutschland wins SAP Ecosystem Innovation Award

SAP Deutschland AG & Co KG this evening awarded Reply Deutschland the SAP Ecosystem Innovation Award during SAPPHIRE® NOW conference in Madrid. The competition was held under the auspices of SAP management (Ecosystem & Channels) as part of a co-innovation project by SAP and SAP partners in the Germany/Austria/Swiss markets.

Case Study

Hengstenberg sees clearly with xpressPSA

An integrated system with which various planning and simulation possibilities of conditions, sales and sales volume are available, is only seldomly used in the consumer goods industry in Germany. This is not the case at the consumer goods manufacturer Hengstenberg: The enterprise plans and feigns its sales, sales volume as well as the discounts and conditions in an integrated way by using the industry template xpressPSA.

Case Study

Refresco: Consumer products manufacturer takes fast, fact-based decisions with QlikView and Syskoplan Reply

Refresco – Europe’s leading manufacturer of fruit juices and soft drinks – gains an overview of its heterogeneous data thanks to the business intelligence solution QlikView and is able to make fact-based decisions faster on the basis of the in-memory technology. This not only benefits the company, but also the users of the highly user-friendly solution.


News & Communication

CAS and is4 start joint CRM best practice initiative for consumer goods industry

Quick, reliable and cost-effective transition to the world’s leading CRM platform for the consumer goods industry with xpressCAS 8. CAS AG, a leading provider of customer management and mobility solutions for the consumer goods industry and their implementation partner is4 GmbH & Co. KG have intensified their many years of partnership and are working together to enable consumer goods manufacturers in the German-speaking region to choose a quick, reliable and cost-effective transition to the CAS 8 platform.


News & Communication

Doing business at the right level

Planning conditions for the consumer goods industry using the solution xpressPSA