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Portaltech Reply implemented a replatforming project on the SAP Customer Experience B2C platform for Lavazza’s eCommerce website, in a multichannel perspective.
Portaltech Reply closely supported SPAR ICS in the implementation and customisation of the functionality of the new ecommerce platform, based on
SAP Hybris technology. Today, a truly flexible layout allows Hervis customers to enjoy a unique shopping experience.
Long Tall Sally wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally.
Travel customers are moving to online channels and wanting a more personalised buying experience. TUI was looking for an ecommerce solution that would deliver a revolutionary customer experience while enabling an integrated, scalable architecture. The project was developed by Portaltech Reply and was one of the most complex implementations of SAP Hybris in Europe.
How can IT and marketing departments jointly increase business productivity and strengthen high-value areas? The response lies in a strategic approach involving an integrated vision of all activities related to analysis, evaluation, planning and budgeting of marketing.