3D printing


News & Communication

Metal 3D printing for automotive series processes

Concept Reply is part of the German Federal Ministry of Education and Reserach (BMBF) project 'Industrialisation and Digitisation of Additive Manufacturing (AM) for Automotive Series Processes' (IDAM) which is coordinated by BMW Group.

17.04.2019 / 3D Printing Industry

Press Article

BMW Group kicks off project for serial automotive additive manufacturing

Concept Reply is part of the project “Industrialization and Digitization of Additive Manufacturing (AM) for Automotive Series Processes,” or IDAM for short.

07.05.2019 / Metal AM

Press Article

Project for metal 3D printing in automotive series production

Concept Reply is part of the newly launched IDAM project, a research project with the aim of transferring metal Additive Manufacturing technology into a highly automated process, specifically designed for the automotive industry.

20.04.2017 - 22.04.2017 / Milan


Technology Hub

Forge Reply, Machine Learning Reply and Protocube Reply, take part in the Technology Hub event in Milan from 20th to 22nd April. The event is focus on innovative technologies and allows meetings between experts and companies with suppliers of innovative and technological products.

03.05.2017 - 05.05.2017 / Turin


Affidabilità e Tecnologie 2017

Concept Reply, Protocube Reply and Hermes Reply take part in the International Fair for the manufacturing industry, the specialist exhibition for system integrators and research centers.

3D Digital Experience

Case Study

Protocube Reply creates Poltrona Frau’s new Digital Experience

Protocube Reply has created for Poltrona Frau an innovative 3D configuration platform that makes it possible to customise the icons and new collections offered by the renowned brand through a User Experience based on the most advanced level of realism.

3D Printing

Best Practice

Streamlining processes with integrated 3D solutions in an Industrie 4.0 environment

Protocube Reply, a Reply Group company that develops integrated 3D solutions, is a 3D platform whose services enable customers to optimise industrial processes and to provide effective and innovative communication, design and architecture solutions. Protocube Reply explains how to optimise processes using integrated 3D solutions in an Industrie 4.0-ready company.



Integrating a 3D development platform into company processes enables every stage to be optimised: from the concept to its prototyping, thanks to a 3D configurator equipped with the necessary tools to connect the work of everyone involved. 3D technologies also enable the limitations of mass production to be overcome once and for all in favour of Mass Customisation. The 3D Printer makes Mass Customisation sustainable in terms of production "on demand", without the constraints of economies of scale. ​Welcome to the Industry 4.0 era.


Case Study


A 3D configurator designed to make the e-commerce experience more innovative.

Using the latest technologies to simulate and render fabrics in 3D has enabled Lanieri to break through the realism barrier, and provide its online customers with a perfect preview of the personalised shirt.​



Case Study


The tradition and innovation of the Alfa Romeo brand in a unique gadget.

Creating the merchandising for an exclusive event, the launch of the new Alfa Romeo​ at the 2016 Geneva Motor Show, turned out to be a true experience of digital craftsmanship. ​The synergy between a range of different 3D technologies meant that a limited edition of bracelets and pendants could be created and produced with complete freedom.



Case Study


Collaboration with BasicNet enabled the optimisation of all the prototyping processes related to Mass Customisation.

​The custom versions of the Superga 2750 are the result of 360 degree consulting aimed at automating the creative stages of personalisation. From the digital 3D model, through the rendering stage, to the 3D Printer at very high resolution, it provides a perfect preview of the prototype for evaluation.

SUPERGA 2750 0