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We already see that the current situation accelerates the digital transformation of society, business and communication to a speed we would not have expected in our wildest dreams. But what we never imagined is that this acceleration is accompanied with a severe threat to humanity and the economy, and in addition a high unpredictability of events and changes to come.
A completely new scenario is building and evolving in front of our eyes from a business and strategic perspective. Now it’s time to reshape your customer experience, designing fast new products and services to be distributed through every channel, with communication plans coherent with these times.
Reply expertise and knowledge in the design of digital experiences will support customers in understanding and mapping new needs, issues and opportunities raised in this totally new context, by being creative to re-invent their digital customer experience and in finding new ways to support and boost the business.
This shift in expectations and behavior will have a lasting effect for which each company needs to be ready.
In these times of uncertainty, trust and reliability become even more important. Customers will value more than ever how consistently and empathic organizations react and communicate during the crisis. Companies need to be fast and well prepared to support customers, from product delivery to giving advice.
An underlying increased human need for risk prevention and health will add new aspects to business models, innovations and value propositions for products and services. This might lead from emphasizing more on certain aspects in communication up to creating and finding completely new health-related features for products.
When the possibilities for real-life interaction decrease and new processes come into place everything we do digitally needs to become even more self-explanatory and convenient. Stronger user experience automation and customer personalization will probably be the next fields to tackle. A clear and outstanding UX will be a strong element of trust and positive brand experience at the same time as well.
All experiences and services need to have a full digital equivalent. People are now choosing to, or do not have an alternative than to, do everything online – and we believe that this behavior will stick.
More than ever it is all about listening and finding out what customers really think, what they want and what they actually do and plan to do. Their expectations need to be at the core of Post-Pandemic strategies. Reply supports organizations in all aspects of insights generation, from advanced data analytics to trend, ethnographic and empathic research, customer journey and user behavior analysis.
Knowing what drives customers’ experience will lay the foundation for a full customer experience checklist to reveal exactly the right spots to dig deeper and invest in. Reply supports companies by setting up a dedicated expert team to work on topics such as brand experience and communication reviews, marketing spend and ROI analysis, lead management and engagement strategies, UX reviews and usability audits.
We also understand the challenge within this crisis to navigate carefully between quick-wins - where digital can help to compensate shrinking offline sales – and a solid, thought-through strategy for a post-pandemic (or long-term-pandemic) situation. Reply helps organizations to re-invent the digital customer experience and find new ways to support and boost the business – without putting your brand at risk. Thanks to technologies like IoT, MR and VR companies can overcome physical lockdowns and retail closures by providing new buying experiences for potential clients, redefining the entire shopping experience and reinventing customers’ shopping journeys, creating more positive personalized virtual experiences.
The Capri Group, owner of the well-known fast fashion brands characterised by high growth potential - Alcott and Gutteridge - is taking on, with Retail Reply’s support, an innovative digital transformation process. This process puts Artificial Intelligence at the service of the Retail world and integrates the gradual nature of a scalable approach to the vision of a multi-channel oriented future.
This webinar consists of a presentation of the potentiality of
semantic search, a methodology that can meaningfully enhance the search functionality of ecommerce websites in order to both boost conversions and upgrade the
While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.
LEA ReplyTM In-Store Picking is a mobile-based solution that simplifies the preparation process of an online order in-store, from distributing orders to operators, picking and scanning items, to pick-up/delivery to final customers.
In recent years,
digital innovation in
Retail has worked primarily to deepen the customer journey, investing in improving the experience in the store and in part to foster an omnichannel and personalized experience through sales force automation solutions.
In this webinar you saw how
Liferay, the leading
Enterprise Open Source Digital Experience Platform and
Open Reply's own conversational platform can work together to save time and costs in your company, especially if they are at the core of your
Like Reply presented the
Retail Digital Program, adopting the storytelling method, in order to highlight the program’s pillars. Register to the sessions to know opportunities for helping
Local Business grow by Digital Marketing.
The goal of Reply Digital Experience is to create sustainable customer journeys. From end-to-end customer engagement to commerce solutions, the offer includes innovative technologies, data-driven insights and active creativity. Transformation consulting, CRM and service design are additional key areas.
The digital world today offers customers many ways and channels to interact with Brands. The level of their expectations has strongly increased over the years.
Like Reply gave you five reasons why your webinar strategy should be linked to your
marketing automation system. The experts provided an overview of how you can ideally leverage your webinars with your solution.
The quest for increasingly “humanized technology” is more than a major key to finally integrating
chatbots as natural companions in our everyday lives, it also represents an opportunity to enter a
whole new world of human-machine communication. Elbkind Reply introduces the
new age of creative tech and social media with the potential to bring machines and people closer together than ever before.
Sprint Reply has conducted a study to research the field of
Digital Customer Care (DCC) by performing in-depth interviews with digital customer service executives of large German corporations as well as Digital Experience technology suppliers. Furthermore, a technical benchmarking analysis of both B2C web and mobile services has been conducted.
The creative agency of Reply, Bitmama, and the data driven marketing company Like Reply work together for a 360° strategic consultancy dedicated to the Amazon world.
ARIA - Virtual Personal Shopper combines a real-time 3D configurator with a conversational interface, to make the digital experience between a product and its users as natural and straightforward as possible, both online and in-store. Reply's goal is to offer brands a practical and scalable product for all their commercial needs.
The VR Configurator for the
mobility experience of the future. TUC Technology represents a big leap forward, opening new frontiers in the mobility world. For the first time in history, we are able to offer private spaces in mass mobility.
The idea of Virtual Try-On (a branch of the Virtual Fitting Room concept) consists, literally, in trying on a product without physically having it, wearing a virtual 3D model on the display of a smartphone and configuring it with an Augmented Reality application.
Consumer trust in brands has plummeted over the years which has been driven by how brands are managing our
data. Consumers can make a conscious decision to provide access to their data via a contract that benefits both parties. This would be a positive step in the right direction to rebuild trust in this data-driven age.
Sophy is your e-commerce chatbot that’s available 24 hours a day, 7 days a week. It understands your customers’ needs and supports them with personalised advice – from choosing the product to completing their purchase.
Photorealistic reproduction in a virtual reality environment of architectural elements.
The challenge faced by the
FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.
It will no longer be the consumer to initiate a payment using digital devices, but the object that will understand the context and pay for the service, then deliver it directly. Pay Reply, with a team of payment architects, is designing and planning digital payment solutions in which it is no longer people who do the buying, but “smart” objects.
Voice experiences are radically changing the way we interact with technology. Connect Reply joins the physical and digital world, crafting amazing IoT technology. Connect Reply is experiencing the true beginning of the Internet of Things era, in which the physical and digital world talk to each other and empower people and businesses.
Companies wishing to attract prospective customers, retain existing customers and successfully market their products and services must cater to different channels as seamlessly as possible while taking all channels into consideration. It is thus important to know the specifics of each channel and to employ the right tools and techniques. Susanne Zander, Partner at Syskoplan Reply and Reply Practice Leader Commerce explains how this works in practice and how far companies have come.
Data-driven experimentation is the key to more
growth in digital commerce. Portaltech Reply
knows why testing in the digital age is so important.
Neveling Reply is the International Technical Lead Agency for CMS and e-commerce at Faber-Castell. In this role the agency accompanied the long-standing company on its way towards digitisation with the design of a new website with an integrated web shop.
Digitail s.r.l., the Coop Alleanza 3.0 affiliate company, has adopted the SideUp Reply Pick&Pack solution in support of its new EasyCoop.com e-commerce food service.
It’s an amazing time to be alive and experience what was previously science fiction becoming a reality with Spatial Computing devices like the
HoloLens 2 and the
AR Cloud, the digital copy of our physical world.
Using AI and Machine Learning, Portaltech Reply has created a mobile app that brings the physical and digital worlds closer together, simplifying the purchase and increasing customer engagement.
Created to catch the public’s attention, Hypervsn's 3D holograms are the ideal high-impact instrument for events, exhibitions and retail, to support branded content and new business opportunities. Protocube Reply, thanks to this technology, can support its customers in the creation of 3D animations of their products.