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Düsseldorf, February 17, 2012
Live Reply develops StarFinder app for GALA
Angelina Jolie, Jake Gyllenhaal or Meryl Streep, the new StarFinder app finds them all. Live Reply developed the StarFinder app for the people and lifestyle magazine GALA in time for the start of the Berlinale on February 9. With the new app for the iPhone, fans and autograph hunters gain an exclusive advantage in finding national and international stars. A map shows official appointments for stars in Germany with name, location, date and event.
“The StarFinder app is an innovation in the field of people content. For the first time this directly provides users with relevant data from the editor’s production process and provides them with a unique competitive edge. We are certain that the app is completely worth the price", said Gregor Poniewasz, chief editor of GALA.de. The app is currently free. Starting in March it will cost 79 cents.
GALA had the unique app for Germany developed by the IT service provider Live Reply, specialists in IT consulting and services for telecommunication and media companies. Last year Live Reply developed almost 1,000 applications within 6 months for information, entertainment and fun segments upon the request of a leading global telecommunication company.
“Nothing’s impossible”, said Thomas Stüttgen, senior manager at Live Reply. “Last year we proved that we make highly efficient and flexible app creations possible. Even large numbers and tight time management are not a problem for our Reply Apps Factory Team since our team is set up flexibly and dynamically, depending on the order. We were immediately excited by the innovative concept for the Gala StarFinder and now that we have been able to completely leverage the strengths of our Apps Factory I am looking forward to my first personal encounter with Al Pacino.”
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Reply Live Reply offers consultation, development and system integration for telecommunication and media companies. The company supports its customers in the development of strategies and the implementation of new business models in the value-added services and BSS fields. The inclusion in the Reply network of the European-wide IT service providers gives Live Reply access to the knowledge of over 3,000 IT experts. In 2010, the Reply network of companies had a turnover of over 384 million euros in the main offices in Italy, Germany and the United Kingdom. For further information, visit www.reply.de.