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22 November 2012
Milan, Milan Marriott Hotel
Reply took part in the first edition of Big Data Congress 2012, the event under the motto "What are they usable for, which is the ideal ICT infrastructure and how to capitalize on business".
The effective management of Big Data is the key that will allow companies, in the future, not only to catch new business opportunities, but to do it before their competitors. To be effective on the market today is not enough to analyze data generated from traditional business applications (ERP, CRM, Supply Chain systems, ...), but it is strategic to know the customers and prospects’ feelings and be more appealing with controlling operations to provide timely and accurate responses to costumers’ issues.
Data coming from different sources in different formats must be collected, managed and recognized quickly to give a value to the business of the company that is immediately usable on the market. For this reason, addressing the theme of Big Data today, means deeply and returnable rethink one’s approach to business, studying a strategy that addresses the most appro-priate solutions to their needs while preserving existing investments.
In order to realize a meeting as much interactive as possible on a very interest with many implications, the first edition of Big Data Congress developed with the formula of ‘conversations’ between suppliers and users dedicated to the analysis of some of the most important aspects related to the theme. In this context, Reply partcipated in the session "Big Data, instructions for use" dedicated to the illustration of the opportunities arising from effective use of Big Data with particular attention to some areas of business. Among the items of the session: