Reply Logo
Menu
  • TOPICS
    TOPICS
    • Architecture
    • Artificial Intelligence & Machine Learning
    • AUGMENTED & VIRTUAL REALITY
    • Big Data & Analytics
    • Blockchain
    • Cloud Computing
    • CRM
    • Digital Experience
    • Digital Workplace
    • eCommerce
    • Game & Gamification
    • Industrie 4.0
    • Internet of Things
    • Mobile
    • Quantum Computing
    • Risk, Regulation & Reporting
    • Security
    • Social Networking & Crowdsourcing
    • Supply Chain Management
    • Video
  • INDUSTRIES
    INDUSTRIES
    • Automotive
    • Energy & Utilities
    • Financial Services
    • Logistics & Manufacturing
    • Public Sector & Healthcare
    • Retail & Consumer Products
    • Telco & Media
  • JOIN
    JOIN

    join reply work with us

    Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an i​mpact.
    ​Would you like to know more?

    Go to careers​​​​
  • ABOUT
    ABOUT
    • ABOUT
    • REPLY AT A GLANCE
    • ALL REPLY WEBSITES
    • CAREERS
    • OFFICE LOCATIONS & CONTACTS
    • Reply Code For Kids
    • INVESTORS
    • FINANCIAL NEWS
    • REPLY SHARE INFORMATION
    • FINANCIAL HIGHLIGHTS
    • FINANCIAL CALENDAR AND EVENTS
    • FINANCIAL REPORTS
    • SHAREHOLDERS' MEETING
    • LOYALTY SHARES
    • CORPORATE GOVERNANCE
    • EXTRAORDINARY TRANSACTIONS
    • NEWSROOM
    • News
    • Events
    • Press
    • Webinars
  • Login
    Your ProfileLogout
Choose language:
Reply Logo

Search

Brand Engagement

Case Study

It’s kick-off time, with Nivea Men and Bitmama

Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”.

FOCUS ON: Digital Branding, Retail & Consumer Products, video, Digital Experience,
Customer: Nivea

Bitmama has used several social networks in an integrated approach to generate a potentially infinite ripple of engagement, with football as the catalyst. The creative strategy revolves around the concept of the kick-off.

That is at the heart of a viral event staged at Milan’s Garibaldi station and on YouTube. A passer-by kicks a football, cunningly left unattended at the centre of the hall, and the event unfolds. Within seconds, a proper football pitch has appeared, and the station is transformed into a stadium.

As the experience continues, every fan can get involved by kicking off in the Facebook Kick-Off League app, for a chance to win their club’s official shirt.

RELATED CONTENTS

05.01.2021 / Companies Digest

Press Article

Creating Emotional and Unique Shopping Experiences with Digital Commerce

Susanne Zander, Partner at Syskoplan Reply and Reply “Digital Commerce” Communities of Practice Lead, explains why companies must embrace hyper-personalisation and 'micro-moment' technologies to ensure their e-commerce strategy is capable of successfully navigating the disruption of the Coronavirus. Read more in Companies Digest.

Digital Value Chain

Case Study

Legami and value chain innovation

Driven by digital innovation, consumers began asking for the physical store to take on a new meaning, a phenomenon that has necessitated a profound transformation on the part of retailers. Retail Reply proposed the best solution for Legami’s needs based on the Oracle Retail Xstore Point of Sale suite.

Legami and value chain innovation 0

Digital Experience

Research

Leader in Digital Experience services

Reply is one of the leading full-service providers of Digital Experience Services (DXS), according to the first-ever industry survey of “Digital Experience Services providers in Germany” by the market research company Lünendonk.

Leader in Digital Experience services 0
 
 
 
 
Reply ©​​ 2021​ - Company Information
  • About Reply​
  • Inves​tors​​
  • Newsroom
  • Follow us on
  • ​
​
  • ​Privacy Policy
  • Privacy Notice (Client)
  • Privacy Notice (Supplier)
  • Privacy Notice (Candidate)
  • Modern Slavery Act Tran​sparency Statement (UK & IR)​
​​Reply Enterprise Social Network​​