Reply Logo
Menu
  • TOPICS
    TOPICS
    • Architecture
    • Artificial Intelligence & Machine Learning
    • AUGMENTED & VIRTUAL REALITY
    • Big Data & Analytics
    • Blockchain
    • Cloud Computing
    • CRM
    • Digital Experience
    • Digital Workplace
    • eCommerce
    • Game & Gamification
    • Industrie 4.0
    • Internet of Things
    • Mobile
    • Quantum Computing
    • Risk, Regulation & Reporting
    • Security
    • Social Networking & Crowdsourcing
    • Supply Chain Management
    • Video
  • INDUSTRIES
    INDUSTRIES
    • Automotive
    • Energy & Utilities
    • Financial Services
    • Logistics & Manufacturing
    • Public Sector & Healthcare
    • Retail & Consumer Products
    • Telco & Media
  • JOIN
    JOIN

    join reply work with us

    Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an i​mpact.
    ​Would you like to know more?

    Go to careers​​​​
  • ABOUT
    ABOUT
    • ABOUT
    • REPLY AT A GLANCE
    • SUSTAINABILITY
    • ALL REPLY WEBSITES
    • CAREERS
    • Reply Code For Kids
    • OFFICE LOCATIONS & CONTACTS
    • INVESTORS
    • FINANCIAL NEWS
    • REPLY SHARE INFORMATION
    • FINANCIAL HIGHLIGHTS
    • FINANCIAL CALENDAR AND EVENTS
    • FINANCIAL REPORTS
    • SHAREHOLDERS' MEETING
    • LOYALTY SHARES
    • CORPORATE GOVERNANCE
    • EXTRAORDINARY TRANSACTIONS
    • NEWSROOM
    • News
    • Events
    • Press
    • Webinars
Choose language:
Reply Logo

Search

Public Sector & Healthcare

Case Study

Global dialysis service portal for Fresenius Medical Care

Fresenius Medical Care's new dialysis service portal offers customised content and relates emotional stories that address every target group worldwide. Thus, the portal helps to improve the lives of dialysis patients and represents a benchmark for competitors.

Customer:
Fresenius Medical Care
FOCUS ON: Digital Branding, Public Sector & Healthcare, Digital Experience,

Triplesense Reply

Triplesense Reply is a full service digital agency creating their customers' experiences with focus on digital points: At the center of websites, portals, campaigns or applications, the best user experience stands out for the consumer. The service spectrum consist of marketing and strategy consultation, conception and creation, technical realization, ecommerce, usability engineering and mobile.

Fresenius Medical Care

Challenge

Fresenius Medical Care, the world’s largest provider of products and services for patients with chronic kidney failure, aimed to launch the first worldwide platform for dialysis patients, their families, healthcare professionals as well as investors. Improved presentation and target-group specific content were used to optimise the brand experience.

Solution

Triplesense Reply developed the concept for the service portal, which presents emotional stories and facts on dialysis. The project launch was supported by a usability test together with the Centre of Kidney Diseases and High-blood-pressure Illnesses (Centrum für Nieren- und Hochdruckkrankheiten; CfNH) in Frankfurt am Main and test individuals in Asia and the USA via remote. The customer journey was customised to the target groups medical professionals, patients and their families, investors, potential employees and the press. The platform is divided into two areas: emotional stories and facts. Users can choose between these two perspectives according to their interests. As a result, there are personal points of entry for target groups and individual customer journeys. A creative combination of sticky navigation and off-canvas menus support the user experience technically – regardless of the end-user device.

The dialysis portal informs patients in detail about treatment options and therapies. Patients can find a suitable dialysis centre anywhere in the world on the website. For medical professionals, the platform offers access to detailed and graphically illustrated information on products and services, which is supplemented by relevant study results. Investors have convenient access to the most important news, events, interactive charts and tools with real-time data. The website design impresses through emotionality, generosity and user-friendliness.

Conclusion

Triplesense Reply planned, designed and implemented the new service portal on the subject of dialysis. The portal allows Fresenius Medical Care to offer customised content and to relate emotional stories that will touch every target group worldwide. At the same time, the corporation is specifically placing its competency in the area of dialysis at the disposal of patients. The website thus helps to improve the lives of dialysis patients and represents a benchmark for competitors. The portal, which is geared towards specific regional needs, is currently being launched in Europe, the USA and Asia-Pacific. An international roll-out for all Fresenius Medical Care markets is planned.

Storytelling portals by Fresenius Medical Care according to region:
Global: www.freseniusmedicalcare.com
USA: www.freseniusmedicalcare.us
Asia-Pacific: www.freseniusmedicalcare.asia

About Fresenius Medical Care

Fresenius Medical Care is the leading provider of products and services for people with chronic kidney failure around the world. Of this group of people, more than 2.6 million are patients who regularly undergo dialysis treatment. Fresenius Medical Care treats 286,312 dialysis patients in a network of 3,361 dialysis clinics in North America, Europe, Latin America, Asia and Africa. Furthermore, Fresenius Medical Care is the worldwide leading supplier of dialysis products, such as haemodialysis equipment, dialysers and single-use products connected to dialysis care. Fresenius Medical Care is listed on the Frankfurt Stock Exchange (FME) and on the New York Stock Exchange (FMS). www.freseniusmedicalcare.com

RELATED CONTENTS

E-COMMERCE AND DIGITAL EXPERIENCE

Open Reply

Open Reply is the Reply Company specialised in E-commerce and Digital Experience.

Open Reply helps its clients to incorporate E-commerce solutions and to migrate from their current platform to something better. As well as its specialist skills in E-commerce and systems integration, it provides the digital transformation wrap that makes customer journey a delight.

GO TO THE WEBSITE!

DIGITAL EXPERIENCE

Research

Number one in Digital Experience

Based on the renowned Internet Agency Ranking of the German Association for the Digital Economy (BVDW) Reply - Digital Experience is the largest company group for the fourth time in a row. Providing full-service in the field of Digital Experience, Reply was able to provide the right answers to the complex questions of the time, helping brands to quickly adapt to new challenges and remain truly relevant to their customers.

partner experience

Best Practice

How to Deliver a Superior Partner Experience

Product innovation is no longer enough to attract and retain the highest performing partners. As partners have evolved away from exclusive selling, channel programs need to evolve to keep up. In this guide, Reply’s go-to-market consulting firm, The Spur Group, illustrates the new partner experience model as well as helps you assess your current partner experience and develop processes that work for your unique ecosystem.

How to Deliver a Superior Partner Experience 0
 
 
 
 
Reply ©​​ 2022​ - Company Information -
 Privacy (New!) Cookie Settings​
  • About Reply​
  • Inves​tors​​
  • Newsroom
  • Follow us on
  • ​
​
  • ​Privacy & Cookies Policy​​​
  • Privacy Notice (Client)
  • Privacy Notice (Supplier)
  • Privacy Notice (Candidate)
  • Privacy Notice (Marketing) New!
  • CCPA Privacy Notice
  • Modern Slavery Act Tran​sparency Statement (UK & IR)​
​​Reply Enterprise Social Network​