Uniform Data Model across all Channels
The use of digitally produced content is now state of the art in automotive marketing and sales. Many images and video contents on websites, point-of-sales systems and in traditional print products are no longer photographed or filmed "for real" but digitally generated on the computer based on CAD data.
In order to optimise processes and costs, marketing and communication departments are always on the lookout for new and innovative approaches. For the customer Opel, Reply has developed an innovative solution that makes it possible to create content from a uniform data model for various communication channels. This means that previously separate production processes are now possible via one production pipeline, which dramatically reduces the time and effort required to provide the source material, for coordination and production, thus helping to save costs.