Lead generation

Case Study

Google Store Visit

Measuring campaigns performance across all Google channels for the FCA Group dealer network.

Thanks to a strong collaboration and partnership between FCA, Reply and Google, we built a process with a centralized, scalable structure for over 1.500 dealers in EMEA.

Google Store Visit 0

LEAD GENERATION

Case Study

1000 Dealers and a Single Digital Programme

The challenge faced by the FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.

Supply Chain Management

Case Study

FIAT chooses Click Reply™

FIAT selects Click Reply™ for inbound logistics management of production.

FIAT chooses Click Reply™ 0

17.07.2019 - 18.07.2019 / Stuttgart

Event

Daimler EDM CAE Forum

Meet Reply on 17 and 18 July 2019 at the 13th Daimler EDM CAE Forum in Stuttgart. Learn more about "From digital experience design to connected car" and "Driving change effectively - Smart linking of products and services" at booth G4.1 and G4.2.

Heroku

Best Practice

Multi-market reach with one website platform

By migrating the website of a client from the automotive sector to Heroku, a scalable cloud application platform, Arlanis Reply enabled the users of the sales platform a smooth start into their customer journey.

Multi-market reach with one website platform 0

Salesforce Marketing Cloud

Best Practice

Highly Personalized Marketing Automation

A company within the automotive industry was looking for a single platform for marketing activities across different brands and markets that would also be compatible with the existing Salesforce Sales Cloud software - this is where Salesforce Marketing Cloud and Arlanis Reply stepped in.

Highly Personalized Marketing Automation 0

05.06.2019 / Munich

Event

Microsoft Innovation Summit for Automotive 2019

Visit the Microsoft Innovation Summit for Automotive 2019 to learn how Artificial Intelligence will impact the automotive industry and how Microsoft technologies - especially Microsoft AI - are helping your business succeed. Microsoft and Cluster Reply would like to invite you to this exclusive event on 5 June 2019 at Microsoft Germany in Munich.

CRM

Case Study

ANALYTICAL CRM AT AUDI

Thanks to analytical CRM by SAP®, Audi knows exactly what its customers are interested in, and is hence able to offer customers support in a more holistic manner. The aim of customer relationship management is to ensure that each and every customer contact with Audi is a positive experience. With first rate support by Reply, the project was implemented successfully and efficiently.

ANALYTICAL CRM AT AUDI 0

20.05.2019

News & Communication

Metal 3D printing for automotive series processes

Concept Reply is part of the German Federal Ministry of Education and Reserach (BMBF) project 'Industrialisation and Digitisation of Additive Manufacturing (AM) for Automotive Series Processes' (IDAM) which is coordinated by BMW Group.

5G and VR

Best Practice

5G as a boost for virtual reality in companies

Many companies are already experimenting with prototype devices and simulated 5G scenarios. Together with a customer from the automotive industry, Infinity Reply and Spark Reply have tested the technical limits of 5G, especially for the use of AR and VR in pre-sales scenarios for passenger vehicles.

5G for Virtual Reality

Machine Learning

Event

Join Reply’s autonomous racing competition

Reply’s AWS DeepRacer, an autonomous driving competition open to experts and beginners of Machine Learning. Register now and discover the amazing prizes.

Join Reply’s autonomous racing competition 0

17.04.2019 / 3D Printing Industry

Press Article

BMW Group kicks off project for serial automotive additive manufacturing

Concept Reply is part of the project “Industrialization and Digitization of Additive Manufacturing (AM) for Automotive Series Processes,” or IDAM for short.

CRM for Automotive

Case Study

Multi-Brand CRM at Volkswagen FS

Volkswagen Financial Services pursues a consistent CRM strategy in customer care. Processes and company organisation structure have been organised according to customer groups and aligned to customer requirements. This customer-oriented IT architecture requirement was met with the implementation of SAP CRM for a standard customer care and SAP NetWeaver™ as a systems integration platform. Reply designed and implemented major parts of the overall architecture.

Multi-Brand CRM at Volkswagen FS 0

07.05.2019 / Metal AM

Press Article

Project for metal 3D printing in automotive series production

Concept Reply is part of the newly launched IDAM project, a research project with the aim of transferring metal Additive Manufacturing technology into a highly automated process, specifically designed for the automotive industry.

Big Data Analytics

Case Study

Big Data Analytics for Automotive

Data Reply is supporting CNH Industrial in a project aimed at collecting and analyzing telematics data coming from industrial vehicles, enabling the company to anticipate customers’ needs and offer customized after-sales services.

Big Data Analytics for Automotive  0

Chatbots

Best Practice

Chatbot for Automotive

Reply supports customers in the automotive industry by implementing ChatBot applications for Car Configurators, After Sales Services and Customer Interaction Center Support.

Chatbot for  Automotive 0

Carsharing Service

Best Practice

A Multi-cloud solution to increase customer satisfaction

Arlanis Reply helped a carsharing company implement a multi cloud solution on an all-in-one Salesforce platform to increase efficiency for service agents.

Automotive

Product

The Sitecore Experience platform for the automotive sector

Cluster Reply has exploited the innovative characteristics of connected devices to create a solution for enhancing customer experience in the automotive sector. The solution is based on the integration of the Sitecore Experience platform with Microsoft Azure Cloud services.

Advanced Analytics

Best Practice

Parking Space detection with sensor data

The nerve-wracking search for a parking space has come to an end thanks to Advanced Analytics and Data Science. Comsysto Reply has developed a service for parking space detection with sensor data.

10.05.2017 - 11.05.2017 / Wolfsburg

Event

Automotive Trend Forum 2017

Reply is sponsor of the Automotive Trend Forum in Wolfsburg on 10-11 May 2017 and will be represented there by Blue Reply, Data Reply and Syskoplan Reply. About 400 international experts from academia and industry will visit this conference, which deals with current trends in automobile sales and marketing.

Chatbots

Best Practice

CIC Chatbot

Cluster Reply supports automotive companies in enhancing the customer service experience by the development of chatbot solutions that are connected with CRM and CIC systems and can seamlessly interact with call center agents. Automotive companies benefit from chatbots as cost-effective way to reduce call center times, increase customer satisfaction and create upselling potential.

Automotive Cybersecurity

Best Practice

The automotive industry on the Cyber (Security) curve

In a more than ever connected world, the automotive industry is following the fast pace of the new technology. Cars are smarter but also more subject to cybercrime / cyber vandalism with a possible impact on the physical security of people. Spike Reply can help you.​

The automotive industry on the Cyber (Security) curve 0

10.03.2016 / Digital Experience

News & Communication

Emotion and Innovation: Alfa Romeo selects Reply as 2016 Partner

Reply consolidates its relationship with the FCA Group, securing a technological, strategic and creative partnership with Alfa Romeo EMEA (Europe, Middle East and Africa), and confirms its position in the Digital Experience global market with the creation of an International Team, coordinated by Associate Partner Niccolò Magnani and Reply Creative Director Francesco Milanesio.

Emotion and Innovation Alfa Romeo selects Reply as 2016 Partner 0

01.02.2017 / Bochum

Event

Car Symposium 2017

Reply will participate in the 17th International CAR Symposium on 1 February 2017. The 1,200 top managers and decision-makers attending the symposium have made it a top-tier meeting place in the automotive industry.​

29.06.2016 - 30.06.2016 / Düsseldorf

Event

ConCarExpo

Reply participates in the ConCarExpo taking place in Düsseldorf, 29-30 June 2016. The ConCarExpo is the first international trade fair on Connected Car and Mobility.

11.02.2016 / Bochum

Event

16th International CAR Symposium

Cluster Reply and Riverland Reply attend the 16th International CAR Symposium in Bochum, taking place on 11th February 2016.

10.11.2015 - 11.11.2015 / Rome

Event

Auto CRM & Marketing Excellence 2015

Reply takes part in the fiftheen edition of Auto CRM & Marketing Excellence which takes place in Rome from 10th to 11th November 2015.

Digital Asset Management

Case Study

P&S CHANNEL: THE CNH INDUSTRIAL PARTS & SERVICE DIVISION INTERNAL-COMMUNICATION HUB

For the Parts & Service division at CNH Industrial, Reply has created P&S Channel, an internal-communications initiative developed with the contribution of two Reply mainstays, in TamTamy™ and Discovery Reply Multimedia™, supplied in Software-as-a-Service (SaaS) guise.

Smart Glasses

Case Study

Magneti Marelli together with Reply take the Motor Show by storm with "Smart Glasses"

An innovative application has been combined with a sustainable paper design that, in a few simple steps, becomes a pair of 3D glasses. This is the immersive brand experience created by Bitmama and Forge Reply in cooperation with Magneti Marelli.

Magneti Marelli together with Reply take the Motor Show by storm with

Storytelling

Case Study

Sharing strategy through the power of storytelling

Michelin’s UK MD needed to bring the three-year strategy to life in such a way that his people could be inspired to work together. Reply delivered a four-phased approach as a solution, combining behavioural analysis techniques with organisation strategy intervention and a tried and tested communication approach to storytelling using ‘The Big Picture’.

Sharing strategy through the power of storytelling 0

04.02.2015 / Bochum

Event

Car Symposium 2015

Reply will be present as an exhibitor at the Car Symposium 2015. The international automotive congress, which has established itself as a high-calibre meeting place for the automotive industry, will take place on 4 February 2015 in Bochum’s RuhrCongress centre.

Automotive

Best Practice

Put your Data at Work: Do cars dream of Big Data?

Big Data presents a huge opportunity for automotive companies to meet the demands of their more challenging and educated customers. Major firms have recognised the importance of data along the entire value chain.

SaaS

Case Study

IVECO Defence Vehicles

Reply supports IVECO Defence Vehicles (IVECO DV), market leading manufacturer of defence and civil protection vehicles (trucks, armoured vehicles, protected and multipurpose vehicles), with its logistics management. A SideUp Reply™ solution has been introduced for the management of the military replacement parts warehouse in Bolzano, replacing the custom system previously used.

Public Sector and Automotive

Case Study

Reti Amiche on the Job “Worker-Friendly Networks on the Job”

With the signing of the Memorandum of Intent with the Ministry of Public Administration, FIAT now offers its employees the opportunity to use services offered by the Piemonte Region and the City of Turin through the company’s own network, with the solution “Reti Amiche on the Job” (“Worker-Friendly Networks on the Job”), developed in collaboration with Cluster Reply.

Digital Strategy

Case Study

Alfa Romeo MiTo 'Live Rock'

Powered by a modern restyling and fresh infotainment content, Alfa Romeo MiTo is back with a new and compelling campaign and a new slogan: ‘VIVI ROCK’ (cf. live like a rock star). Bitmama, the digital communication company set up as a joint venture between Armando Testa group and Reply group, has conceived an innovative communication venture to support the ATL effort. It is among the first on the digital scene to unite the most popular social network, Facebook, and the music player of the moment, Spotify.

Supplier Relationship Management

Case Study

SAP SRM: Piaggio Group's choice

Piaggio & C. S.p.A. implemented the SAP ERP platform for the management of the main business processes. The solution identified by the Piaggio Group together with Syskoplan Reply is the SAP SRM platform.

SAP SRM Piaggio Group's choice 0

Television meets Internet

Case Study

Lancia InteracTV, the first Italian case of second screen communication

The App that rewards those who watch TV. The App 'Lancia InteracTV' combines the 'Digital Product Placement' with the interactive features offered by new technologies revolutionizing in one fell swoop both the concept of television viewing that the receipt of the message.

Lancia InteracTV, the first Italian case of second screen communication 0

Product Manufacturing System

Best Practice

PMS. MES Project

PMS (Product Manufacturing System), a system that can be classified into the MES (Manufacturing Execution System) area, allows supervision, control and Management of manufacturing activities and field systems.

Automotive

Case Study

Activity Tracking for increased business efficiency

Activity Tracking is the application designed by Fiat Group Automobiles (FGA) and developed by Cluster Reply in order to manage events tracking mostly concerning requests for evolutive, corrective and support activities between the IT departments and the Client and/or the Help Desk teams managed by third parties.

26.02.2014

Event

Manufacturing Innovation Summit 2014

Cluster Reply attends the Manufacturing Innovation Summit in Stuttgart on February 26, 2014. The Manufacturing Innovation Summit 2014 focuses on the interaction of customers of the high-tech, automobile and manufacturing industry.

24.09.2013 - 26.09.2013

Event

CRM Expo 2013

Cluster Reply and Syskoplan Reply took part in the CRM Expo 2013, the leading Trade Fair for Customer Relationship Management, that was held in Stuttgart from 24 to 26 September 2013.

29.01.2013 - 30.01.2013

Event

13th International CAR-Symposium

Reply Deutschland joined the 13th International CAR-Symposium which took place from 29 to 30 January 2013 in Bochum. The CAR - Center Automotive Research’s 13th international symposium has already been acknowledged as a high-ranking branch meeting in the automotive industry.

Mobile for Automotive

Case Study

Lancia Mobile project

A site that speaks 16 languages at the same time and is accessible by all portable devices on the market? A portal that is global and also hyper-local? Today it exists. Its name is Lancia Mobile, and it confirms the desire for innovation that permeates every move of the Turinese brand. Bitmama has created the first corporate portal specially designed for the fruition on mobile devices, and not a simple “make-up” of the desktop version. The Lancia Mobile project is supported by the GAIA Reply™ platform.

Case Study

Into the Black(&Red) with Lancia Ypsilon

“Non Monotonous vs. Monotonous”. It’s the leit motiv of the communication strategy that Bitmama has created for the presentation of Lancia Ypsilon Black&Red.

Case Study

Lancia New Thema

Sometimes they come back. And that’s good. Lancia New Thema and Lancia New Voyager have fixed an appointment in their websites to present their new soul, a synthesis of the best of two industrial cultures: elegance and strength, ecology and power, style and functionality.

Video

Lancia Chrysler Experience

Lancia and Chrysler are online together. A site created by Bitmama to tell of the merger of two big companies and their industrial project.

Video

Blue&Me™ Portal

Blue&Me™ is online with www.blueandme.net, a multibrand portal (Fiat, Alfa and Lancia) created by Bitmama.​

Video

The new Lancia portal

Bitmama presents the new Lancia institutional website, for a virtual experience full of innovations. The new Lancia engine designed for the web is born, a real search engine in Google style.

Best Practice

iFMS Starter Kit for SAP RE-FX

The graphic SAP complementary system iFMS optimizes the processing of SAP-based business processes in infrastructure, technical and commercial facility management and expands SAP’s range of functions through supplementary iFMS software modules. To make getting started with CAD integration as easy as possible for you, we are offering you an “iFMS starter kit for SAP RE-FX“. This starter kit lets you optimise the data management quality and the visualisation of the architectural view by means of a CAD/SAP system integration. Also benefit from cost savings!

Best Practice

iFMS Starter Kit for SAP PM/CS

The graphical SAP complementary system iFMS optimises the processing of SAP-based business processes in infrastructure, technical and commercial facility management and expands SAP’s range of functions through supplementary iFMS software modules. To facilitate the introduction to infrastructural facility management, we offer an iFMS Starter Kit for SAP PM/CS. The Starter Kit allows you to optimise the quality of your area and occupation management and achieve cost advantages.

Best Practice

Key management with iFMS and SAP

iFMS is a graphical complementary system for SAP RE-FX and SAP PM/CS. iFMS optimizes the execution of SAP-based business processes in infrastructural, technical and commercial Facility Management and expands the range of functions of SAP through complementary iFMS software modules. Together, iFMS and SAP form a holistic CAFM with a high level of system integration. The key management module supports companies in managing locking systems as well as the issue and return of keys to employees, students and third parties.

Best Practice

Cleaning Management with iFMS and SAP

iFMS is a graphical complementary system for SAP RE-FX and SAP PM/CS. iFMS optimizes the execution of SAP-based business processes in infrastructural, technical and commercial Facility Management and expands the range of functions of SAP through complementary iFMS software modules. Together, iFMS and SAP form a holistic CAFM with a high level of system integration. The cleaning management module supports companies in tendering, realisation and auditing cleaning services.

Best Practice

Graphical variant planning with iFMS and SAP

The graphic SAP complementary system iFMS optimises the processing of SAP-based business processes in infrastructure, technical and commercial facility management and expands SAP’s range of functions through supplementary iFMS software modules. The ’graphical variant planning’ module allows you to plan and execute area and occupancy optimisation, as well as workplace equipment and transfers.

Best Practice

Presentation and marketing plan with iFMS and SAP

iFMS is a graphical complementary system for SAP RE-FX and SAP PM/CS. iFMS optimizes the execution of SAP-based business processes in infrastructural, technical and commercial facility management and expands the range of functions of SAP through complementary iFMS software modules. Together, iFMS and SAP form a holistic CAFM with a high level of system integration. The “Presentation and Marketing Plan” module supports companies with the automatic creation of plans through the graphic display of CAD data in combination with key figures, diagrams and annotations.

Best Practice

Syskoplan Reply Center Facility Management: Facility Management with iFMS and SAP

Our customers benefit from excellent business processes with a high ROI and solutions that offer secure investments.

Best Practice

NOAH: Network Objects Administration Handlers

Technology and Business Integration creates competitive advantages for IT providers

Best Practice

SLAM: Service Level & Accounting Manager

The integration of technology and business offers IT providers a competitive advantage.

Case Study

CLAAS: Joint Planning and Reporting Platform

The planning processes of CLAAS are optimally supported by the implemented planning tools as well as the reporting.

Case Study

ZF Friedrichshafen AG: IT asset lifecycle management with SAP ERP for Friedrichshafen factories

The new user-friendly system offers ZF Friedrichshafen AG a high level of automation in its procurement process, thus improving throughput times and better data quality.

Case Study

PUTTING THE CUSTOMER IN THE FRONT SEAT: VOLKSWAGEN drives customer satisfaction with SAP CRM implemented by syskoplan

Quality customer service means the many parts of Volkswagen need to collaborate and share information through an integrated application architecture. SAP CRM fits neatly into that concept.

Case Study

AUDI: Innovating the Customer Experience and amplifying the Return on Investment

Audi believed redefining the customer experience through Customer Relationship Management (CRM) would unlock customer retention.The company’s vision is to recast Audi’s face to the customer by creating a more holistic relationship among manufacturer, dealer and customer. The result: a premium ownership experience that boosts customer satisfaction and repurchase.

Case Study

Volkswagen Financial Services - Driving Sales and Service by integrating People, Information and Processes

Volkswagen Financial Services AG is Europe’s largest automobile financial services provider and a major consumer bank. The company needed to replace the customer facing process to provide full visibility of customer data. Volkswagen Financial Services chose SAP CRM, SAP NetWeaver and syskoplan for the integration.

Case Study

Volkswagen FS - Multi-Brand CRM at Volkswagen Financial Services AG

Volkswagen Financial Services pursues a consistent CRM strategy in customer care. Processes and company organisation structure have been organised according to customer groups and aligned to customer requirements. This customer-oriented IT architecture requirement was met with the implementtation of SAP® CRM for a standard customer care and SAP® NetWeaverTM as a systems integration platform. Syskoplan Reply designed and implemented major parts of the over-all architecture. Thanks to the intelligent integration using state-of-the-art integration tools and incorporating existing banking systems, a service-oriented platform for innovative customer processes with high investment protection value was created.

Best Practice

DRS. Dealer Rendering System

The Dealer Rendering System, identified with the acronym DRS, is an application which, within the Automotive industry, makes it possible to request, manage and analyse materials returned by the sales, dealers and repair-shops network, optimising the reverse logistics process and automating processes for identifying responsibilities for faults.

Best Practice

IAS/IFRS accounting standards: problems and solutions

The necessity to implement the IAS/IFRS standards results from the need to adopt clear rules at European Union level aimed at ensuring comparable and transparent financial information.

Case Study

A supply chain intelligence system to monitor and control distribution times and costs

For a large enterprise operating in the Automotive industry Technology Reply has implemented a new Business Intelligence system aimed at monitoring the Key Performance Indicators of the Logistics area.

Case Study

Competitive Analysis: second generation business intelligence for competitive advantage

The business intelligence application created by Technology Reply for Fiat Group Automobiles automates the collection and organization of all data relating to Fiat registered vehicles worldwide, in order to feed a multi-dimensional model which will be complemented by a navigable dashboard featuring reports and different analysis possibilities.

29.10.2008

Event

SAP WORLD TOUR 2008

The Italian edition of SAP World Tour, the most relevant event for Italy?s SAP technology, unifies each year an amazing number of visitors for a wide and qualified scenario of technology and company solutions of the next generation.

03.05.2005

News & Communication

Reply enters the field of Business Process Outsourcing with the acquisition of a business branch of Fiat Gesco and by setting up Eos Reply

Reply concluded the agreement with the Fiat Group for the acquisition of a business branch dedicated to the management of "third party" clients of Fiat Gesco, a company specialisied in Process Management solutions.

Case Study

Desktop Management

Brembo, a world leader firm in design and production of highly reliable braking systems for cars and motorbikes, requested Reply?s consulting services with regard to satisfy two, strongly felt corporate needs.

Case Study

Business intelligence in logistics industry

In a highly competitive economic scenario it’s over more important re-boost efficiency by redesigning the management control of business and distribution flows.