Enhancing Lead Generation
Initially, the project involved the design and development of the dealers’ sites. These were integrated with the central system and made consistent with the look and feel of the FCA brand, albeit characterised by innovative engagement tools, such as the automatic updating of stock and national promos, as well as integration with the after sales services and chatbot. Search Advertising, Display Advertising and Social Advertising services were implemented in succession, to generate qualified traffic and value-added leads to the websites.
Thanks to these services, each dealer is able to decide which Advertising services to adhere to, purchasing them directly from an online FCA store managed by Reply. Each service can be customised by the dealers based on specific needs, thanks to the master templates that control the banner layout and keywords.