Using the modern, cloud-based CRM platform, Edenred is now able to coordinate sales, customer care and marketing processes very efficiently across all departments. Data redundancy is a thing of the past and all customer-related information is available to the employees at a glance. This speeds up and simplifies operations. The collaboration across departments benefits from the CRM system as the central single source of truth: this enables the Marketing department or Partner Management, for example, to provide relevant information to customers, partners or interested parties and initiate activities, based on the information shared with Sales and Customer Services.
The Salesforce CRM system implemented by Arlanis Reply is therefore much more than just a customer database for Edenred; it contributes significantly to a more efficient and customer-centric organisation of the entire company:
- Sales targets can now be managed in the CRM system and the status of the target achievement can be tracked at any time.
- The entire sales management takes place via Salesforce as a central platform, where activities are coordinated and important e-mails are archived.
Following the positive experiences during the transformation of the sales processes, Edenred is now addressing the second pillar of its business model and, together with Arlanis Reply, will now also migrate the partner management processes to the new platform.