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13 November 2019
Reply, which specialises in the design and implementation of solutions based on new communication channels and digital media, inaugurates the
immersive experience area in Munich, Reply’s second Centre after the
AREA 360 in Milan. The centre in Munich mainly draws on the experiences gained by Infinity Reply, which specialises in Extended Reality solutions for enterprises and Triplesense Reply, specialising in the creation of Digital Experiences.
With the immersive experience area, Reply underlines its engagement to support companies in leveraging the opportunities arising from Extended Reality (XR) combining Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). The centre features VR and AR stations as well as MR holographic telepresence technology and combines these with real experiences transcending the boundaries between the physical and virtual world.
Reply has already successfully completed numerous projects with leading companies, such as a project to evaluate the possibility of using 5G as a transmission technology for VR content on mobile devices to support automotive sales in the future. In the immersive experience area, a VR simulation of a medium voltage switch gear, demonstrates the use of VR in an industrial training context. Furthermore, Reply’s holographic telepresence solution HoloBeam enables 3D teleconferencing and remote collaboration via 3D depth, motion and full colour video via a standard internet connection, from anywhere in the world, in real-time.
Dr. Thomas Hartmann, Member of the Board at Reply, welcomes the opening in Munich: "The way we perceive and interact with the virtual world is changing into a rich, multidimensional and multimodal experience. We are currently moving from the age of "Hands & Touch" to an age of "Mind & Body", in which we use our body as a user interface. This will lead to a paradigm shift for customer and workforce facing immersive experiences."