Reply strengthens its leadership in the 3D Digital Experience and Additive Manufacturing realms through the acquisition of Protocube.

7 july​ 2016

Reply, which specialises in the design and implementation of solutions based on new communication channels and digital media, is strengthening its European presence in the Digital Experience and Industry 4.0 realms, with the acquisition of Protocube​, a company specialising in highly innovative content in the 3D technologies field.

Protocube is one of the first companies in Italy to offer professional consulting services in 3D Printing and Additive Manufacturing, a sector in which the enterprise holds a solid leadership position in multi-disciplinary fields including the industry, communication, design, cultural heritage and architecture sectors. Protocube has gradually expanded its activities, developing and applying some of the most advanced 3D technologies available, with the goal of integrating business processes with solutions that optimise the product life cycle. From design to sales.

Protocube’s integrated solutions include technologies such as 3D modelling, 3D and relief scanning, 3D printing for prototyping and production, 3D rendering and animation, virtual photo-shoot sets and 3D configurators for e-commerce, and advanced 3D software and applications for the communications and industry sectors.

“With the acquisition of Protocube, Reply enhances and strengthens its expertise in the field of 3D technologies, allowing enterprises to digitise their operations according to the most advanced Industry 4.0 logics with the goal of developing compatible Mass Customisation and on-demand production systems,” explains Filippo Rizzante, Reply CTO.

Protocube’s client portfolio includes leading companies such as FCA, BasicNet, Alstom, Lavazza and other important national and international brands.

For more information: http://www.reply.eu/en/3d-printing