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Frankfurt, 16 May 2014
As the lead digital agency for Dr. Beckmann, Triplesense Reply conceptualized and recreated the web portal of the cleaning specialist – and developed a uniform brand experience for all devices.
Spilling is particularly allowed as users can find the correct cleaning agent for different stains on the new website of Dr. Beckmann any time. On dr-beckmann.de, interested users can find tips and information about cleaning textiles and their household – also via smartphones and tablets.
The German website of Dr. Beckmann was newly conceptualized and implemented with responsive design by Triplesense Reply. The lead digital agency for the provider of special cleaning agents successfully created a uniform brand experience for all devices. Also new are the product reviews of the users and the optimized “Stain Detective” tool, which are integrated into the website. Furthermore, the digital specialist from Frankfurt revised the navigation and interaction concept of the site to give the stain-plagued a quicker overview of the assortment, easier “findability” of matching products and the ability to order online directly.
Triplesense Reply won Dr. Beckmann as a new client in a pitch in 2013. The cooperation has been planned for the long-term: The next step is to roll out the redesign for Dr. Beckmann websites in Italy, Spain and Finland. The Swiss Dr. Beckmann website is already online.
About Dr. Beckmann
Dr. Beckmann made a name for itself, European-wide, as a competent provider of special cleaning products for textiles and households. In 1992, Dr. Beckmann first conceived its current design as an umbrella brand and has since then took over Europe and can be found in almost every household. Dr. Beckmann is a part of the owner-operated brand company, delta pronatura, of which the brands Bullrich, Blistex and Bi-Oil also belong to.
About Triplesense Reply
Triplesense Reply is a full service digital agency creating their customers’ experiences with focus on digital points: At the center of websites, portals, campaigns or applications, the best user experience stands out for the consumer. The service spectrum consist of marketing and strategy consultation, conception and creation, technical realization, e-commerce, usability engineering and mobile. Currently with 70 employees, Triplesense Reply creates successful projects for clients such as BASF, Vorwerk, Fraport AG, RMV, Direct Line, Tele Columbus, eprimo and Deutsche Bahn. Triplesense Reply is a company under the Reply Group. www.triplesensereply.de
Sandra Dennhardt, Triplesense Reply GmbH, Hanauer Landstraße 184, 60314 Frankfurt am Main, phone 069 / 90 43 010,