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30 June 2014
Industrial Village, CNH’s first industrial multi-purpose centre, selected
Hi engage, Reply’s proximity and contextual marketing solution, to develop innovative and customisable visitor experiences to the Historical Gallery. Hi engage creates a new interactive environment via a smartphone app that enables social interaction, ensuring the visit to the Gallery is much more than a simple tour.
In fact, unlike most audio guides and dedicated applications, Hi engage enables your smartphone to receive the information associated with a historical CNH industrial vehicle when the visitor is in its proximity. The mobile application interacts with special emitters (beacons) which the smartphone recognises, making audio, video and a description of the vehicle available.
This tailor-made solution for the CNH Industrial Village is completely customised, from the graphics to the transmission devices. The application also allows the user to share their experience on the most common social networks and store content on their smartphone, allowing them to re-experience the Gallery anytime.
The "Industrial Village" smartphone application is available as a free download from any
Apple Store and
Hi engage is Reply’s contextual marketing solution. It enables brands to open a new, digital and personal channel of communication with their customers. Hi engage allows sending contextualised and proximity content to smartphones and tablets. Hi engage accompanies the customer in its purchasing journey from first advertising stimulus to the in-store experience. www.hiengage.eu
CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the field of capital goods, with proven industrial experience, a wide range of products and a worldwide presence. Each of the Group’s brands is a major international player in the industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and farm machines, Case and New Holland Construction for earthmoving equipment, Iveco for commercial vehicles, Iveco Bus and Iveco Heuliez Bus for buses and coaches, Iveco Astra for quarry site vehicles, Magirus for fire-fighting vehicles, Iveco Defence Vehicles for defense and civil protection vehicles, FPT Industrial for engines and transmissions. For more information about CNH Industrial: