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Brand Engagement

Case Study

It’s kick-off time, with Nivea Men and Bitmama

Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”.

FOCUS ON: Digital Branding, Retail & Consumer Products, video, Digital Experience,
Customer: Nivea

Bitmama has used several social networks in an integrated approach to generate a potentially infinite ripple of engagement, with football as the catalyst. The creative strategy revolves around the concept of the kick-off.

That is at the heart of a viral event staged at Milan’s Garibaldi station and on YouTube. A passer-by kicks a football, cunningly left unattended at the centre of the hall, and the event unfolds. Within seconds, a proper football pitch has appeared, and the station is transformed into a stadium.

As the experience continues, every fan can get involved by kicking off in the Facebook Kick-Off League app, for a chance to win their club’s official shirt.

RELATED CONTENTS

digital experience

Case Study

Three editorial offices, one system

ACE enlists Adobe Experience Manager Assets and Comwrap Reply as technology partners to unify workflows and create a central pool of images and graphics to ensure a consistent visual language. The implementation of a new solution ecosystem of this size is aided by the flexible scalability of the solutions used as well as cloud-native architecture and AI-supported automation functions.

E-MOBILITY

Case Study

Charging tariff comparison portal – LOWAGO

Triplesense Reply is developing Germany's first public car charging comparison portal for electricity tariffs for MAINGAU Energie. The platform offers a price model tailored to your own vehicle and individual driving behavior. With LOWAGO as the central contact point, sustainable everyday mobility becomes reality.

E-COMMERCE AND DIGITAL EXPERIENCE

Open Reply

Open Reply is the Reply Company specialised in E-commerce and Digital Experience.

Open Reply helps its clients to incorporate E-commerce solutions and to migrate from their current platform to something better. As well as its specialist skills in E-commerce and systems integration, it provides the digital transformation wrap that makes customer journey a delight.

GO TO THE WEBSITE!

 
 
 
 
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