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Social Networking & Crowdsourcing

Best Practice

Arlanis Reply Social Media Command Center

Listen to what people are saying about your Brand, your Products and your Competitors.

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Social Media plays a powerful role in growing your business. It is effectively now an additional customer communication channel, alongside call centres, stores and phones. With the opening of the first Social Media Command Center in Continental Europe running on Salesforce.com technology, Arlanis Reply is enabling companies to listen to global communications across the social web in real-time and in a completely new way.

Monitor your brand and improve your customer relationship

Thanks to the Arlanis Reply Social Media Command Center, companies are able to increase their understanding of the social media conversations happening around their brands, products or services.

Through intuitive multi-screens, the Center provides a wide variety of real-time interactive analysis on top influencers and opinion leaders, sentiment of posts and tweets, share of voice, conversation volume, geographic hotspots and many other key aspects which help to enhance the organization’s understanding of the marketplace and consumers needs.

With the launch of the Social Media Command Center, Arlanis Reply, aims to increasingly support companies in the complex transition from traditional customer relationship management (CRM) to a customer-driven, pervasive relationship model.

Arlanis Reply, the Reply Group’s company specialising in Salesforce solutions, is the first Salesforce partner in Germany who has a Social Media Command Center in place.

Arlanis Reply

Arlanis Reply is the Reply Group company that specialises in planning, producing and integrating Salesforce.com’s solutions and services. Arlanis Reply supports companies through the switch from traditional CRM systems towards processes, strategies and tools to implement digital and multichannel CRM solutions. As Platinum Partner for Salesforce.com, Arlanis Reply has developed significant experience dealing with important EU realities, thereby consolidating a best practice approach on an international level. Thank to its experiences in the migration and integration of CRM solutions and to its abilities in the design of Cloud SaaS (Software as a Service) and PaaS (Platform as a Service) architectures, Arlanis Reply provides end-to-end services ranging from the migration towards SaaS CRM solutions up to the development and implementation of a comprehensive plan of Digital CRM, including social media marketing as well as social media listening and monitoring. Arlanis Reply is the first Salesforce.com partner to open a Social Media Command Center based in Germany at the Monaco Reply offices.