Digital
experience
with MyCosta

CHALLENGES

  • Enrich the customer travel experience
  • Unify different systems to be delivered on the app
  • Replicate of contents only for the related ship

BENEFITS

  • Content centralization (for different apps and technologies)
  • One solution: Single mobile application for about 20 ships
  • Data transfer optimization
  • No waste of satellite connection

Solution

For this project Aktive Reply implemented Adobe AEM templates and components in order to manage editorial and marketing content used by mobile apps (android and iOS). MyCosta App lets you view all the information of your journey day by day: ports, excursions, restaurants and events on the ship and so on. Data from external services (such as restaurants, port, excursions) were import through implementation processes. In fact, through the different sections the user can also choose and book his favorite restaurant, keep an eye on travel expenses or connect to the chat to share contents. The Mobile app integrates AEM content using a custom services which expose data via JSON in order to manage the personal CostaClub profile, check expenses, chat with holiday companions and book any activity. The App is currently available only for Costa Diadema, but will be available on all the ships.


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    Costa Crociere

    Costa Crociere S.p.A. is an Italian cruise line, operating as Costa Cruised and owned by Carnival Corporation & plc. Today, as Costa Cruises Group, the company is one of the main operating companies in the Carnival group, with executive control of the group's activities in Europe. The company is responsible for operation of Costa Cruises in Italy, and AIDA Cruises in Germany.