is4, the IT specialist for the consumer products industry, has changed its company name to “4brands Reply”. Since 2007 the joint venture between Reply Deutschland (former syskoplan) and Melitta has been part of the Reply Group’s European network of companies. By including the parent company’s name, 4brands Reply is emphasizing its membership within Reply’s European corporate network. By renaming the German companies within its network, Reply positions itself as a leading IT services provider in Germany.