A new study, performed on behalf of
Microsoft, that focuses on the PC preferences of users at work and home has found an exciting new trend - consumers are becoming increasingly fond of the
Microsoft Surface notebook range. The Surface devices are experiencing a steady growth in popularity and are showing signs of emerging from the shadows of a strong competitor - the
According to the Creative Strategies survey, performed on
1,300 users in the US,
72% of people who use the hybrid notebook range from
Microsoft were keen to continue using the convertible device at home. Now here comes the interesting part – the survey showed that only
65% of consumers said they would like to use their
Apple MacBook at home after work. This finding signals an improvement in overall popularity of the Microsoft Surface range among users.
Furthermore, Microsoft Surface devices also scored higher compared to the Apple MacBook on the question of with which notebook users were
“proud to be seen in public”. Moreover, the same study showed that consumers who were thinking about getting a new convertible notebook to replace their traditional device were more inclined towards the Surface Pro compared to the Apple iPad Pro.
Whilst it is worth noting that these are findings from a single survey containing only a few specific questions, the results are nevertheless interesting. They indicate the success of Microsoft’s efforts in promoting their Surface devices, including increasing the number of appearances on various media channels, which previously used to be dominated by Apple products.
Findings from the survey show the key strengths of Microsoft Surface devices lie in their ability to
enhance user productivity, where the Microsoft Surface devices scored higher in productivity compared to the Apple MacBook. The study also found that both Microsoft and Apple notebooks were somewhat equal in terms of promoting creativity in users.
However, despite scoring higher in many aspects, the finding of the study showed that Apple is still known as the leading laptop brand among consumers. This is due to the overall wider prevalence of Apple notebooks and Apple's reputation for being an aspirational brand.
To summarise, although the Microsoft Surface range strong foothold for the Surface devices within the Windows ecosystem. The performance of the Microsoft Surface range is also expected to experience further upswings as the year 2018 unfolds. Moreover, Microsoft has earned itself the proud title among some customers as the
“only brand able to compete with Apple” in terms of notebook devices.
WM Reply team today for fresh inspiration and tips on how the power of Microsoft devices and software could be used to enhance the productivity in your organisation. A friendly team member will be happy to go through the different functionalities and various benefits of the company’s new products and tools.