Proximity Commerce is the vision of Reply of how purchases will be made in the future, with a solution that supports a personalized and innovative purchasing experience: from contextualized marketing communications and the ability to ‘virtualize’ and manage loyalty cards, to mobile payments, using networked devices and objects; this is the full deal.
In the evolution of CRM systems and broadcasting and notification services, it is crucial to be able to contextualize and personalize information related to both marketing and communication. Our solution enables companies to move cost-effectively from a ‘one-to-many’ form of communication to a ‘one-to-one’ form, which is contextualized at the point when the user receives it. The information therefore acquires considerable added value and becomes more effective.
The Reply solution for Proximity Commerce is based on HI Reply, the Reply platform for the Internet of Things. It enables an additional channel to be used in customer communication, accompanying the latter throughout the entire process by means of a simple to use, intuitive interface.