Customer edition

Munich 26th june 2015


Xchange is an annual appointment organised by Reply to discuss how innovation and technologies are changing the world. Through the featured presentations and a dedicated demo area, we will explore the main trends of innovation in the area of digital transformation: Big Data, Cloud Computing, CRM, Industry 4.0 and Internet of Things.

Please contact us if you have any queries:



  • For the past several years, the forces of Social Media, mobiles, analytics and the cloud have combined to create the perfect storm of digital transformation, re-shaping markets and changing the way we work and live. Today, companies are using technology not only to improve their internal processes, but to drive growth. These companies will no longer be isolated entities, but component pieces of new digital ecosystems. This is a real turning point for the way businesses fundamentally view technology.

  • The true value of harnessing Big Data is nearly endless. From predicting buying behaviours, to intelligence-driven innovation, up to finding totally new opportunities that could transform business. Companies want to understand customer behaviour to build marketing strategies for delivering targeted advertising, promotions and product offers to customers. In today’s competitive business environment understanding customer requirements and offering the right products at the right time is the key of any successful business. In this session, we show how Big Data can dramatically improve the efficiency of business processes and help companies in predicting buying behaviours to create a new shopping experience.

  • In a digital world where we are all trying desperately to truly connect with our customers, how do you make a consumer feel welcomed by your brand and how do these steps of service translate into the digital age? We will open with a presentation about how to put the customer consistently in focus to design engaging digital experiences and products and the importance of this approach for successful business transformation.

  • The digital era empowers all customers more and more. Shops, dealers, online retail and mobile touchpoints have become multifarious and are very difficult to manage for the future. The classical CRM approach partially fulfils future requirements, when you talk customer engagement you are genuinely discussing the proper management of customer relationships. More customer interactions across more touch points are shaping the degree of engagement a customer feels with your company. The critical barriers to harnessing the potential value in this shift are organizational, process orientated and integration driven. End-to-end customer engagement platforms enable companies to be proactively, contextually relevant in real-time, which leads to measurable revenue growth.

  • A fundamental challenge in the implementation of IoT-supported service processes is integration into the existing service management IT landscape. It is only through this integration that the potential of the new service models can be fully exploited. Key points here are the presentation of current machine information on the installed base, the communication between data analysis and management software (e.g. automatic set-up of service assignments), and the automated and precise allocation of staff and materials so that recognized faults can be rectified efficiently as well as the optimal support can be provided to the service technician with mobile applications.

  • Cloud solutions are having a profound impact on business and innovation processes today. They are providing a new level of velocity, agility and flexibility – driving the overall connected enterprise ahead. In general, cloud solutions are fast to implement and integrate. Offering almost unlimited scalability, they are key drivers for innovation and product developments, integrated networks and digitalized processes. Dramatically increasing productivity as well as lowering costs and resource investments, cloud solutions offer significant advantages to traditional on-premises systems.


This area of the event is for trying out the technologies and witnessing the processes that create innovation from the bottom up, through direct experimentation with emerging technologies. Dedicated stands are available throughout Xchange to engage participants in hands-on sessions on subjects like:

HEALTH & FITNESS CORNER Mobile Health / Internet of Everyone / Smart Clothes

INDUSTRY 4.0 Predictive Maintenance / Smart Production / Big Data Analytics

ENERGY CORNER Energy Monitoring / IoT Platform / Smart Home

STORE CORNER Contextual Marketing / Mobile POS / Smart Glasses / Digital Signage


Munich - BMW Welt
The BMW Welt is one of the first buildings representing a new generation of communication buildings for the 21st century. This is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change. The open style of architecture and the glass facade allow a lot of light into the rooms and open up the building towards its surroundings. Simultaneously, the BMW Welt harmonically blends into the context of the architecture of the Olympiapark and the existing BMW buildings. The interior of the BMW Welt proves just as remarkable as its architecture: different room perspectives, an easy orientation and a maximum of comfort create the right atmosphere in which to present the BMW Group brands - BMW, MINI and Rolls-Royce Motor Cars - as an impressive experience.

Dati mappa
Map data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google
Dati mappaMap data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google
Map data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google