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By creating concepts and videos through collaborative approaches, Brands are able not only to include end consumers in the creative process, thus improving message effectiveness, but also to build attachment to the product among those who see themselves as its champions.
The use of Social Media in companies’ external communications is now an established practice (especially in big business). And yet it is important to realise that a real 2.0 company is one that also uses collaborative tools internally as an expression of a company culture that is open to dialogue with employees and stakeholders in order to become more sustainable and, in the most advanced cases, more productive.
With the support of Reply, Coca-Cola Enterprises has successfully communicated the benefits of its new digital collaboration tools.
Arlanis Reply has opened the first social media command center in continental Europe, offering companies an opportunity to listen in on relevant global online discussions of their brands.
Social Media plays a powerful role in growing your business. It is effectively now an additional customer communication channel, alongside call centres, stores and phones. With the opening of the first Social Media Command Center in Continental Europe running on Salesforce.com technology, Arlanis Reply is enabling companies to listen to global communications across the social web in real-time and in a completely new way.
Arlanis Reply, the Reply Group’s company specialising in Salesforce solutions, opens in Munich its first Social Media Command Center powered by Salesforce Radian6. The Center is a dedicated area where brands can listen and engage in social conversations.
Cluster Reply, a Reply Group company specialising in consulting and systems integration services on Microsoft technologies, has won the Microsoft best Partner award for the skills and abilities demonstrated in the implementation of Desktop Deployment projects on Windows 8.
"Investimente" is an initiative created using TamTamy, the Reply Group solution for developing Enterprise Social Networks and Communities, for Schroders, one of the world’s leading asset-management groups. The project is based on the science of behavioural finance, it turns theory into practice, offering financial advisers and promoters a useful and innovative tool that is accessible on the move and easy to use in their everyday work.
A strategic partnership to guide Italian companies through a process of innovation in line with business priorities. At the Italian launch of Windows Server 2012, Microsoft and Cluster Reply announced an international partnership for Hybrid Cloud, so extending the existing relationship, which has seen the companies collaborate over many years to offer strategic consultancy and advanced technology solutions that meet the business needs of companies of all sizes and in all sectors.
Bitmama has taken the theme of hygiene and made it social, by getting Napisan on Facebook and starting an ongoing conversation with its fan base. The social strategy involved opening and populating the hygiene and disinfection brand’s Facebook page and generating traffic through publishing plans and special initiatives.
4cust Reply took part in the Workshop "Growth and new market challenges: ’Social Enterprise’ as a successful model fot the competitive company". The conference was held in Altavilla Vicentina (VI) on 18 October 2012.
Reply has made its Starbytes™ (www.starbytes.it) crowdsourcing platform available to Italian companies looking to make use of this new way of developing projects, digital products and services.
4cust Reply attended the fifth edition of Social Business Forum 2012, the leading European event on employee empowerment, customer engagement and collaborative innovation.The event was held in Milan from 4 to 5 June 2012.