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20 June 2016
Reply, specialises in the design and implementation of solutions based on digital media and new communication channels, has strengthens its presence in Germany through the purchase of 100% of the share capital of
trommsdorff + drüner, innovation + marketing consultants GmbH (td). td is a leading international business consultancy for Data-driven innovation and marketing.
The td portfolio combines Data-driven innovation services to anticipate and cultivate ideas using agile business modelling to generate sustainable profits from innovation by supporting clients to develop products and services customers really want. The Data-driven marketing services and smart data platforms help to understand individual customer journeys through the combination of old world and new world data ecosystems, in order to develop stories for brands, increase campaign performance, create meaningful relationships with customers and to enhance marketing effectiveness and efficiency. The company serves clients like Coca-Cola, Volkswagen, Telefonica, Lufthansa, Sanofi and other international brands from different industries.
The acquisition of td is part of the international development strategy of Reply, based on the implementation of a network model of highly specialized companies. In particular, with td Reply strengthens its expertise in the field of innovation and marketing consulting with focus on driving innovation through data by transforming Big Data into Smart Data to gain relevant insights for designing game-changing business models and marketing strategies for brands.
"With td - commented Thomas Hartmann, executive partner of Reply AG -
which is known for its outstanding reputation and the excellence in combining data-driven objectivity with open-minded imagination we have further expanded our portfolio to create relevant and smart results, insights and methods that help our clients drive business, expand impact and reshape mindsets for the era of digital transformation".
Previous activities in the field of Digital Experience in Germany where the foundation of the start-ups Profondo Reply on digital analytics and marketing automation and Open Reply on mobile solutions and connected platforms as well as the acquisition of Sell It Smart by Portaltech Reply offering omni-channel commerce solutions. In the 2016 internet agency ranking of the BVDW the Reply - Digital Experience companies in Germany reached 5th place and are among the Top 10 in the industry. The companies of Reply - Digital Experience offer their customers a complete service offering - from end-to-end customer engagement to commerce solutions while relying on customer experience in all projects.