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7 July 2016
Reply S.p.A., specialising in the design and implementation of solutions based on new communication channels and digital media, is strengthening its presence in the digital experience space with the acquisition of
xister, digital creative agency and leader in consulting and in the development of digital branding strategies and solutions.
Attention to design, propensity for leading-edge ideas and a focus on campaign results constitute the heart of
xister, a company able to attract great creative talents with highly specialised skills in digital communication. Recently,
xister was awarded two international gold medals in the “emerging platform” and “technical innovation” categories at the prestigious Promax international awards in marketing and design held in New York, in recognition of its “The Brain Show” project for National Geographic in Washington.
With this acquisition, Reply confirms its position as an Italian digital agency leader in Europe in the development of marketing strategies and of integrated and multi-channel communication solutions.
“The increasingly pervasive diffusion of social media, of the mobile world and of intelligent objects as channels of communication, information and interaction between people," stressed Tatiana Rizzante, Reply CEO, "offers businesses new opportunities to take advantage of these paradigms, both for internal and external use. With xister we have added an exceptional set of skills to our Group, specialised in the use and implementation of these new communication strategies in the business and consumer worlds”.
In addition to strengthening Reply's product and services offer in relation to the digital experience space, xister represents a strategic contribution to the future development of the Group, standing alongside Avvio Reply in England, Bitmama in Italy and Triplesense Reply in Germany and Italy to support customers throughout Europe with every form of communication focused on new digital media.
“We are excited to be becoming part of Reply," commented managing partners Crescenzo Abbate and Riccardo Zamurri, and Sarah Grimaldi, creative director at xister "as the Group closely reflects our organisational values and principles. Bringing together our core competencies with Reply’s technological excellence and continuous drive towards innovation represents a further fundamental improvement in our product portfolio.”
xister’s product portfolio includes leading brands such as Jeep, Universal Picture, Warner Bros, Ray-ban, Nestlè, Unilever, Peroni, J&J, Colgate and many others, covering five major business sectors: Automotive, Apparel, Food & Beverage, Entertainment, Health & Care.
xister is a digital agency that specialises in digital creativity. Since its inception in 2002, the company has paid attention to contemporaneity trends and emerging cultural aspects, channelling this attitude in its daily operations. xister hybridises the market and the business world with cultural elements and technological astuteness, providing content that will endure over time and in the collective experience.