DESIGN THINKING

REAL INNOVATION FOR YOUR BUSINESS IS THINKING OF SOMETHING NOBODY HAS NOT YET THOUGHT

  • Invent a future from your customers' point of view

    Invent a future from your customers' point of view
  • Test your ideas out and adjust them

    Test your ideas out and adjust them
  • Bring your ideas to life

Bring your ideas to life

THE INNOVATION PROCESS

THE PROJECT

Each project is starting with actual customer needs and rapid prototyping, which allows a verification by the customer at an early stage.

THE TEAM

From the very beginning of the Design Thinking process, it is important to integrate experts from all related fields and the customer to build a multidisciplinary innovation team.

THE DEVELOPMENT

The feedback and new ideas based on the prototype then fuel the next iteration of the development.

THE RESULT

The exchange of various perspectives, expectations and experiences create the foundation for innovative ideas and prototypes.

THE MODEL

THE DESIGN THINKING MODEL  
  • EMPHATIZE

    Get to know the audience you are designing for, by observation and interview.

  • DEFINE

    Create a point of view that is based on user needs, insights or problems to be solved.

  • IDEATE

    Brainstorm and come up with as many creative solutions as possible.

  • PROTOTYPE

    Build a representation of your ideas to show to others.

  • TEST

    Share the prototyped ideas with your original users for feedback.

team up with Reply to venture into new territories

DESIGN THINKING

Best Practice

Reply Smart Park

Smart Park is the innovation h​ub set up by Spark Reply, the Reply Group company that focuses on the design of innovative services leveraging on digital experiences and exploiting the potential of the Design Thinking approach.

SMART PARK CAN HELP YOUR COMPANY TURN IDEAS INTO OPPORTUNITIES FOR GROWTH.

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Reply cooperates with University St. Gallen to offer companies a Design Thinking Lab, which allows customers to benefit from the advantages of the approach in combination with Reply's technical expertise.

To unlock the full innovation potential that slumbers in the technological revolution, Reply develops viable solutions in a Design Thinking process in collaboration with University St. Gallen and companies like SAP, ThyssenKrupp and Linde MH.