Reply is the place to meet an incredible variety of enthusiastic, passionate, ideas-driven people, who want to make a difference and an impact.Would you like to know more?
Invent a future from your customers' point of view
Test your ideas out and adjust them
Bring your ideas to life
Each project is starting with actual customer
needs and rapid prototyping, which allows a
verification by the customer at an early stage.
From the very beginning of the Design Thinking
process, it is important to integrate experts from all
related fields and the customer to build a
multidisciplinary innovation team.
The feedback and new ideas based on the prototype then fuel the next iteration of the development.
The exchange of various perspectives, expectations and experiences create the foundation for innovative ideas and prototypes.
Get to know the audience you are designing for, by observation and interview.
Create a point of view that is based on user needs, insights or problems to be solved.
Brainstorm and come up with as many creative solutions as possible.
Build a representation of your ideas to show to others.
Share the prototyped ideas with your original users for feedback.
Smart Park is the innovation hub set up by
Spark Reply, the Reply Group company that focuses on the design of innovative services leveraging on digital experiences and exploiting the potential of the
Design Thinking approach.
SMART PARK CAN HELP YOUR COMPANY TURN IDEAS INTO OPPORTUNITIES FOR GROWTH.
Reply cooperates with University St. Gallen to offer companies a Design Thinking Lab, which
allows customers to benefit from the advantages of the approach in combination with Reply's technical expertise.
To unlock the full innovation potential
that slumbers in the technological
revolution, Reply develops viable
solutions in a Design Thinking process
in collaboration with University St.
Gallen and companies like SAP,
ThyssenKrupp and Linde MH.