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The new, completely revamped
Napapijri.com site offers an engaging experience for people to get to know the brand and to shop online.
Bitmama has deployed its specialist knowledge to create integrated experiences and ecommerce designs for top fashion and luxury brands. The fresh graphical concept in a grid-based design reflects the brand’s unique identity with a series of intuitive images that make the site incredibly simple to navigate. The content’s height, width and orientation adapt dynamically to any fixed or mobile device, offering a smooth and easy browsing experience anytime, anywhere.
Fusing creativity, user-experience design and high-tech solutions, Bitmama has devised a portal where the brand content integrates perfectly with purchase opportunities through totally seamless user navigation, boosting sales opportunities for Napapijri.
Napaworld section enables users to learn more about the brand, from its history to the defining characteristics that make Napapijri products so special. Additionally, a collection of videos and interactive content introduces users to the advertising campaigns from season to season, plus lookbooks and news, including store openings and events.
Bitmama, which specialises in consulting and conceptual design for digital branding, is one of Italy’s most important digital creative agencies. By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach, also bringing a store of experience, in terms of brand marketing, creativity, and technology, on a par with the highest international standards. Bitmama relies on a team of professionals skilled in: classical advertising, digital advertising, relationship strategy and web-applied technology, mobile telephony and digital P.O.S. The client portfolio ranges from prestigious brands in the field of international fashion and luxury goods to corporate clients in the field of Automotive, Banking, Food&Beverage, Retail and Telco&Media.