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5 November 2015
Bitmama won two awards for one project at the Integrated Communication Award 2015, the European competition that rewards the best integrated communication campaigns, represented in Italy by Assocomunicazione.
The "50 years of Taste and Rhythm" campaign, created by Bitmama for Fiesta Ferrero, was awarded a silver in the "Product Launch/Relaunch/Trial campaigns" category and a bronze in the "Integrated Communication" category.
The project begins with a challenge: to stimulate engagement with an already popular brand, reaching the target audience of young adults. The occasion is a special birthday celebration: 50 years of Fiesta. The idea conceived by Bitmama: a gift full of rhythm for all Italians. And so the "50 years of Taste and Rhythm" campaign was born, an integrated communication campaign developed in collaboration with Planet Funk, Sony Music and MTV, which involved a variety of touchpoints and was viralised on all digital media channels.
Bitmama created the full digital branding system for the project: the strategy, the responsive website and the Fiesta iOS App for free music downloads. The agency also produced the masthead video and managed the social networking with the target audience for the full duration of the campaign.