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8 October 2015
Triplesense Reply, the digital agency of the Reply group, put in an impressive performance at the prestigious “Annual Multimedia Award 2016” with its international storytelling platform URBAN HUB for ThyssenKrupp Elevator by winning gold in the category Content Marketing/Publishing. This top award goes to only 28 "pioneering projects" of the overall 126 projects winning awards. According to the distinguished members of the jury "outstanding characteristics of winners of the gold award included their imaginative campaigns as well as their technically innovative tools and terminals". Numbering among the areas undergoing close scrutiny in the content category were ideas, content, concepts, solutions and usability.
With its URBAN HUB, Triplesense Reply created a new international online magazine for everyone shaping the future of cities and mobility. You are invited to share your stories about smart cities and smart mobility and to exchange the personal experiences you have had with urbanisation projects. The elaborately crafted interactive magazine provides opulent multimedia content on spectacular construction projects, innovations in urban development and background data on urbanisation. What has been created is a new form of communication: ThyssenKrupp was able to establish URBAN HUB as an autonomous brand and position itself as an opinion leader for urban concepts of the future.
The "Annual Multimedia Award" has been presented to the best projects in digital brand communication in Germany since 1996. It thereby illustrates the digital advertising year, documents the state of the art and highlights trends.
Gold award winner (in the category Content Marketing/Publishing):
Publication of the winners: Michael-A. Konitzer (publisher), Annual Multimedia 2016 – Yearbook of Digital Marketing, WALHALLA Metropolitan, date of publication December 2015,
Triplesense Reply, the company in the Reply Group that specialises in digital solutions, arranges experiences and interactions at digital points of contact for its customers, thereby optimising the user and brand experience. ‘Humanizing Digital’ is Triplesense Reply’s mission: The experts develop technological applications that suit people and help make their lives easier. Thus, at the heart of the digital solutions and services lies the perfect user experience for the consumer. Triplesense Reply’s service portfolio ranges from marketing and strategy consulting to digital business consulting as well as conception and creation up to technical implementation. Triplesense Reply has successfully undertaken projects for such customers as Vorwerk, ThyssenKrupp Elevator, Fresenius Medical Care, Dr Beckmann or Deutsche Bahn. www.triplesensereply.de