Breed Reply is the IoT active operational investor for early stage businesses delivering Internet of Things solutions that respond to the real needs of people and companies. We have significant experience in scaling up early stage companies, in-depth understanding of the market, proven track record in sales channel development and a strong technological DNA.
We are based in the UK with offices in London, Munich and Milan.
We are part of the Reply Group, a leading consulting, systems integration and digital services company with a solid tech expertise and market presence all over Europe and the USA.
We want to select the smartest teams working on IoT enabled businesses, helping them grow with intensive support for the first twelve months. We will work hands-on with them to build a long-term relationship in order to scale the business through a strong go-to-market strategy supported by Reply’s network. We will leverage the strong technological DNA and the deep expertise of Reply in the Internet of Things and applications.
We are searching for outstanding teams in early stage companies with clear understanding of customer needs, a strong technical vision and the ability to execute. We are concentrating on the IoT enabled businesses.
Our geographical focus is mainly Europe and the USA. We will look at outstanding companies from other continents, if the opportunity arises.
No, your team does not need to relocate to London. However, we do offer desks in London for doing business in the UK and work with us face-to-face.
There are different definitions out there, in our case we invest in solutions involving dynamics such as sensing, filtering data, acting on context, in significant markets that include:
We pay special attention to the quality of the team, the size and growth of the target market. It is also important that the product has the ability to solve the needs of a large customer base; is differentiated significantly from other products or services in the market and that the company has the ability to defend their value and the uniqueness of their product or service.
Each deal has unique characteristics. In general, we invest at early stage, for a minority stake in the company.
We provide tailored entrepreneurial and managerial support for twelve months and go-to-market capabilities that extend beyond the tailored twelve-month support. For more details see the benefits section on the main page.
We provide a comprehensive offer, with funding and support. The investment is made in cash.
On occasion we accept outstanding idea and individuals or partial teams at a very early stage.
If you want to submit business ideas, please go to the 'Benefits' page or the 'About Us' page and click on the 'Apply Now' button. We will not accept applications via email nor any method other than the application form. For further information, please refer to the contacts section on the main page.
Please do not send confidential or sensitive material. If you have any doubt, please refer to the