Go beyond the online listings with this insider's look at the new Kia car lineup. Learn more about Kia car prices and performance for the popular line of economy cars, crossovers and hatchbacks.
Don't look now, but Kia Motors is continuing to give Toyota and Honda a run for their money in the North American market, going as far as putting Toyota’s Scion brand on life support. In just three decades, Kia has gone from a novelty niche player to a full-on powerhouse here in the United States. And it’s showing no signs of slowing down.
In 1994, Kia introduced its first vehicle to the U.S. market. It has continued to expand its reputation for producing dependable vehicles at affordable prices ever since. Kia has experienced continual growth since its North American introduction, and now outsells Dodge, Chrysler, Mazda, Subaru and Volkswagen. If you're looking for a fair price on a quality new vehicle, you should strongly consider a Kia.
The new Kia model lineup offers a diverse range of vehicles, including crossovers, sedans, coupes, minivans and hybrids. Based on the models of sister company Hyundai (Hyundai owns a 50 percent stake in Kia and each Kia model is based on a Hyundai model), Kia cars have a distinct look that starts with the Tiger Nose grille. The aggressive look of the Tiger Nose is unmistakable and has helped build the Kia brand and identity.
This guide to new Kia car prices presents the key selling points of the latest model lineup, including performance, fuel efficiency, advanced features and options, sales statistics, awards and more. If you decide a new Kia is right for you, the next step is to find the lowest local quotes on Kia car prices and set up test drives of your favorite models.
If you need a modestly priced economy car with good gas mileage, the Forte is an ideal option. It is available in three different models: a four-door sedan, a five-door hatchback and a two-door coupe. Each comes standard with a five-speed manual transmission and a 2.0-liter continuous variable valve timing (CVVT) engine, which improves fuel efficiency, performance and emissions.
The Forte will save you money at the pump with its impressive 25 mpg rating in the city and 34 mpg rating on the highway.
New Kia prices for the Forte range from $15,400 to $18,300 depending on the options and package you choose. Each Kia Forte model offers a full range of advanced standard features, including:
- Steering wheel-mounted audio and cruise control buttons
- USB and auxiliary input jacks
- EcoMinder fuel efficiency monitor
- Rear-seat heater ducts
- Rear-window defroster
- Tinted glass with a windshield sunshine band
- Locking fuel-filler door
- Roof-mounted antenna
The Kia Forte sold around 75,000 units in North America during the last model year, outselling top competitors like the Ford Fiesta. U.S. News ranked it number eight on their list of Affordable Compact Cars and the Environmental Protection Agency (EPA) awarded it the SmartWay Certification for its impressive greenhouse gas and pollution scores. Check out these articles to see how the Kia Forte compares to the other leading models in its class:
Kia's midsize sedan, the Optima, boasts sleek exterior styling accentuated by dramatic LED daytime running lights, chrome wheels and the iconic Tiger Nose grille. If you want a sporty car that's equally as practical, the Optima is an exquisite choice.
Equipped with a 2.4-liter 4-cylinder engine, the Optima sips gas at 24 mpg in the city and 35 mpg on the highway. Kia prices for the Optima range from $21,350 to $25,700. The Kia Optima Hybrid starts at $25,900 and goes as high as $31,950. Some of the standard safety features on the new Kia Optima include:
- Electronic stability control
- Traction control and four-wheel ABS brakes
- Dual front side-mounted air bags, rear-head and side-head airbags for driver and passenger
- Tire pressure monitoring
- Child safety locks
- Keyless entry with panic alarm
- Integrated backup camera
The Kia Optima does not skimp on the entertainment features either. All models come standard with the Kia UVO infotainment system powered Microsoft, along with Sirius Satellite Radio and iPod connectivity. The UVO system allows you to sync your phone to the car and control it with your voice or steering wheel-mounted controls.
The Optima is Kia’s best-selling vehicle, with over 150,000 units sold each of the last two model years. The Optima compares favorably to some of the best-selling and most adored cars on the road today. You can read about each comparison here:
The Kia Rio is a compact car available in a four-door sedan and a five-door hatchback. Although the model is not the most visually appealing, its fuel efficiency is impressive.
The Rio’s economical fuel efficiency offers you a lower cost-of-ownership than most competing compact vehicles. Drivers can expect to get 29 mpg in the city and 37 mpg on the highway with a manual transmission. The available automatic transmission upgrade reduces the Rio’s gas mileage by one mile per gallon in the city and one on the highway.
The base model Kia Rio LX has a starting price of just $13,600. The EX and SX packages carry slightly higher price tags, but offer more standard features, including heated front seats and push-button start.
Additionally, the National Highway Safety Commission gave the Kia Rio a four-star safety rating thanks to standard safety features such as:
- Front-mounted and side-curtain airbags
- Anti-lock brakes
- Electronic Stability control and traction control
The Kia Rio has been recognized for its practical and stylish design, earning awards from multiple product design agencies. It was also recognized by MotorWeek with the Best Subcompact Car Drivers' Choice Award. Learn more about how the Kia Rio stacks up to its competitors, including sister car the Accent:
The Kia Soul is marketed as a fun vehicle, starting with the wildly popular commercial series starring a bunch of breakdancing hipster hamsters. Like the commercial suggests, the Kia Soul takes a step outside the box (or hamster ball) to appeal to a young and urban demographic with cutting-edge style and entertainment features, as well as a cool low price that fits into the tightest budget.
This box-style four-door vehicle has a starting price of $14,400 and gets an average of 25 mpg in the city and 30 mpg on the highway.
If you love music, the Soul may be the right Kia for you. The upgraded Soul+ package offers an Infinity stereo system with a subwoofer and external amplifier for rich bass and clear highs. If that’s not cool enough, the speakers have lights that radiate to the beat of the music. Bluetooth wireless technology lets you stream music from your iPod or other music devices.
The Soul is also highly customizable, with themed special editions and custom upgrades including:
- 18-inch alloy wheels
- Racing stripes
- Exterior graphics including dragon and houndstooth designs
- Leather-wrapped steering wheel
- Bucket front seats
Sales figures for the Soul continue to grow year-over-year, thanks in part to clever marketing, but mostly because it's a high-quality vehicle. It has been honored with awards for both exterior and interior design by multiple organizations. Kelley Blue Book regularly lists the Soul as a "best value" model and Popular Mechanics awarded it an "Automotive Excellence Award." The boxy modern style and efficient performance is often compared to the following models:
With a base Kia car price of $24,100, the Kia Sorento is offers excellent value for an SUV. The standard four-cylinder engine gets 21 mpg in the city and 30 mpg on the highway, which is impressive for any SUV. The Sorento also has the option of an upgraded six-cylinder engine if you crave even more power.
Ranked by the Insurance Institute for Highway Safety (IIHS) as the Top Safety Pick among crossover SUVs, the Kia Sorento has an impressive list of standard safety features including:
- Four-wheel antilock brakes
- Electronic stability control and rollover sensor
- Dual front airbags
- Dual seat-mounted and side-curtain airbags
- LATCH safety system for children
Like most other Kia models, the Sorento has a bevy of optional features designed for your driving satisfaction. These comfort features include:
- The UVO infotainment system powered by Microsoft
- Panoramic moonroof
- Heated front seats
- Push button start
The Kia Sorento is one of the top-selling SUVs in its class, and for good reason. U.S. News awarded it "Best Car for the Money," and Strategic Vision named it a "Best Value." Check out how the Sorento compares to some of its top competition:
If the Sorento is a value, then the Sportage is an absolute steal. The Kia Sportage is available with a standard 2.4-liter engine and a turbocharged 2.0-liter engine for even more powerful performance. New Kia car prices for the Sportage start at $19,000, while the turbocharged Sportage is priced around $28,400.
The fuel efficiency for the base package is reasonable for its class, earning an estimated 20 mpg in the city and 27 mpg on the highway. You can choose between the standard six-speed manual transmission and the optional six-speed automatic transmission.
The Kia Sportage was named a “Best Value” by USAA and one of the “Most Affordable SUVs″ by Autobytel. It compares favorably to some of the most popular crossovers on the market. Read more about the comparisons here:
If you have a big family, the Kia Sedona is an impressive minivan with three rows of seating and enough entertainment options to keep your young ones occupied on long trips. While the Sedona temporarily left the market in 2012, it is still an elite minivan that deserves consideration when compared to models from Toyota, Honda and Nissan. The Sedona has a 3.5L V6 engine and six-speed automatic transmission. It gets 18 mpg in the city and 25 mpg on the highway.
Prices for the latest Kia Sedona models start at around $25,000. It comes in the LX and EX packages that each offer different levels of interior options. Options available on both packages include:
- UVO Infotainment system with Voice Command Navigation
- Sirius XM satellite radio
- Power windows and locks
- Air conditioner controls for the front and back seats
While sales of the Sedona drastically lagged behind its competition, which led to its discontinuation, it remains a quality vehicle. In 2009, the Sedona received the same JD Power reliability score as the Honda Odyssey and the Dodge Grand Caravan, two of the top-selling minivans. See how the Kia Sedona stacks up to the elite minivans on the market in these articles:
Kia has come a long way from its humble beginnings as a bicycle parts manufacturer to become the eighth most selling automaker in the United States. With everything from minivans to two-door coupes available, the Kia model lineup can satisfy almost anybody’s driving needs. Whether you’re looking for style or practicality, performance or economy, Kia has you covered. Kia car prices are more affordable than competing brand vehicles that offer the same features and performance.
Kia has nearly doubled its North American sales since 2008, and with the new U.S. Kia Motors manufacturing plant in Georgia and the introduction of the luxurious Cadenza, it shows no signs of slowing down. If you’re ready to step into any of these new Kia cars, connect with a local dealer to set up a test drive today.
About the Author Alex Gabriel
Alex Gabriel is a content editor at Reply! with several years of digital marketing and and copywriting experience. A native of Portland and graduate of the University of Oregon, Alex has a passion for test-driving new cars he can’t afford. Click here to connect with Alex on Google+.