Information Collection and Use
Reply! recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children's online activities and interests. This Site and the Services are not intended for children under the age of 13. Reply! does not target its Services or this Site to children under 13. Reply! does not knowingly collect personally identifiable information from children under the age of 13.
We may use small text files called cookies to, among other things, improve overall Site experience. A cookie is a piece of data stored on the user's hard drive containing information about the user. Cookies generally do not permit us to personally identify you. Data related to these cookies may be shared with third-party service providers.
We may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses and characteristics of Leads sold and bought on the Site through the Services. Reply! and our third-party service providers may maintain and analyze this personally identifiable information to determine aggregate trends and statistics, but such information will be disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze market trends, administer the Site, track users' movement, and gather broad demographic and demand-related information for presentation in an aggregate form both internally and externally.
We may provide your personally identifiable information, the data generated by cookies, and the aggregate information described above to parent, subsidiary and affiliate entities within our corporate family and to third-party partner entities not within our corporate family that we may engage to assist us in providing our Services. For example, we may provide your personally identifiable information to a credit card processing company to process your payment or to a Lead validation company to confirm the validity of your contact information. We may provide the aggregate information about trends regarding the Leads or Clicks sold and bought on the Site through the Services to third-party companies but such information will not personally identify you or any of the third parties that are the subject of a Lead or Click. We will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which Reply! participates or to a purchaser of all or substantially all of Reply!'s assets to which this Site relates.
We may employ procedural and technological security measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. Reply! may use encryption, secure socket layer, firewalls, password protection and other security measures to help prevent unauthorized access to your personally identifiable information.
Correction/Updating Personally Identifiable Information
Last updated: November 17, 2008