Reply.com Marketplace | Clicks & Leads

What is the Reply! Marketplace?

Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes.

Online marketing solutions offered by search engines and ad networks are too complicated, too expensive, and too imprecise. Reply! has provided a highly-profitable alternative and is designed for businesses concerned about complexity and cost of online acquisition, as well as location and intent of consumers.

Reply! Marketplace Offers:

Category-Specific, Locally-Targeted Online Marketing
Easy user interface, without keywords or text ads
Auction-based, market-driven pricing
Advertisers: increased reach, more efficient buying, and better ROI
Publishers: more options to sell inventory, and higher revenue as a result
Networks: more value for your buyers and sellers, which means more revenue for you

Enhanced Clicks™

Enhanced Clicks™ represent a consumer in a specific geographic location who has expressed interest in a product or service
Offers many categories:

Automotive—New Cars, Used Cars
Home Improvement—Windows, Kitchen Remodel, Bathroom Remodel, Painting, Roofing, and over 30 more click types
Insurance—Home Insurance, Auto Insurance
Real Estate—Home Listings, Foreclosure Listings, Home Valuation, Mortgage
More categories launching monthly

Leads

Control over price, quality, and volume
Auction-based, market-driven pricing
Rating system communicates quality
Offers many categories:

Automotive—New Cars, Special Finance
Real Estate—Home Listings, Foreclosure Listings, Home Valuation, Mortgage

Enhanced Clicks™: Seller benefits

Monetize your existing ad inventory by becoming a Reply! publisher and receive industry-leading revenue-per-click
Earn a premium for turning raw clicks into Enhanced Clicks™
As all advertising inevitably attracts some consumers who fall outside the coverage areas, you can send surplus consumer traffic to the Reply! Marketplace
Reply! offers hundreds of category-specific HTML widgets
Reply! offers the only CPC marketplace that allows sellers/publishers to choose ads that fit their website design and audience
Newest Categories: Home Improvement, Used Cars, Auto & Home Insurance, Mortgage

How do I sell Enhanced Clicks™ to Reply!?

Choose from two different menthods for selling Enhanced Clicks™ to Reply!

Widgets: Select from hundreds of category-specific widgets that will convert raw clicks into Enhanced Clicks™. Simple JavaScript code is used to display a widget on your website.
Direct Post: Allows high-volume publishers to post Enhanced Clicks™ directly to the marketplace without using a widget. Please contact BizDev@Reply.com for more information about this option, and feel free to review the direct post integration instructions.

Control Over Leads

You need qualified Leads to drive your business, so you create one or more Campaigns that allow you to specify the locations, characteristics, quality rating, and price-per-lead. You also set your budget limit for dollars spent, and delivery schedule to control how many leads you get. The Lead Marketplace system will let you know if your campaign is likely to enable you to buy enough leads to meet your goals, looking at the past supply and demand for leads to see if the area, specifications, and price you have bid are likely to be effective.

For instance, Example Car Dealer is a medium-sized Toyota dealership in the Boston, MA area. Example Car Dealer creates a campaign, specifying the locations of the lead, the lead age, the minimum quality rating, and the makes and models. In this campaign, they also set the price-per-lead they want to bid, along with their dollar budget limits, and delivery schedule specifying the maximum number of leads they want over different timeframes.

Control Over Enhanced CLicks™

Pricing/Budget

Change CPC bids or budget anytime
Easily set budget caps

Geography

Targeting down to zipcode
Easily change coverage

Types of Clicks

Automotive—New Cars, Used Cars
Real Estate—Home Listings, Foreclosure Listings, Home Valuation, Mortgage
Home Improvement—Windows, Kitchen Remodel, Bathroom Remodel, Painting, Roofing, and over 30 more click types
Insurance—Home Insurance, Auto Insurance

Landing Pages

Direct Enhanced Clicks™ to any URL for any campaign
Click contains information to pre-populate web page

If I decide to cancel, will there be a fee?

No, you will not be charged a fee to cancel
You may cancel at any time, for any reason
Remember, you don’t need to cancel! Instead, just change your filters and bids. We offer unparalleled ability to buy the leads and Enhanced Clicks™ that are right for your business: set Quality, Volume, Geography, and many more options until you get the right return on investment for your business

Optimizing Reply! Marketplace

To optimize Reply!, most buyers create more than one campaign and pay different amounts for leads or Enhanced Clicks™ in different locations, or with different levels of quality/conversion rates.

Through Reply!, buyers can monitor their campaigns and make adjustments to reach their sales goals. For example, the system shows the buyer their "Success Rate" for bids—indicating the percentage of leads or Enhanced Clicks™ that the buyer is "winning" at auction. A low Success Rate, along with unmet budget goals, shows the buyer might need to raise the bid to get more volume.

For instance, Example Car Dealer creates 6 campaigns, specifying 3 different distances from the dealership location and two different groups of cars (high-end and medium). Example Car Dealer sets their price-per-lead, budget, and delivery schedule for each campaign separately, enabling them to control the price they pay for each different type of lead.

Are the leads and Enhanced Clicks™ exclusive?

Enhanced Clicks™ are sold exclusively
Leads

If you buy exclusive leads, they are not shared with other buyers
If you buy shared leads, and there are no other competing bids in that geography, you will receive exclusive leads
On average, our shared leads are sold 1.5 times, though we reserve the right to sell them up to four times

How does Reply! validate?

For Enhanced Clicks™: The Marketplace validates location in which a consumer is searching for a service and category type for that service, as well as protecting against click fraud

For Leads

The Quality Rating System provides a simple, consistent way of communicating the quality of leads with a five-star rating for each lead
Industry-leading automated lead validation process occurs in real time
Standardizes addresses, corrects mistyped info, and appends missing contact data when available
Verifies accuracy of individual data elements, including name, address, and phone number
Confirms, when possible, that individual pieces of contact information belong together and relate to the consumer submitting the lead
Improves the likelihood that all accepted leads are actionable

For example, SampleAutoResearcher has a very effective marketing campaign that attracts potential car buyers to its site, and it uses clear messaging to get interested buyers to request an auto quote. Historically, this has resulted in people like Jack Smith, who is a real customer looking to get a quote, to enter their information. In the Reply! system, this has earned them a five-star rating.

How do I receive my leads or Enhanced Clicks™?

Enhanced Clicks™
Every Enhanced Click™ that you win through the Marketplace is immediately delivered to the URL you specify. You can change the URL and bid amount at any time and, if your landing page accepts dynamic variables, you can pass information from Reply! to improve your conversion rates.

Leads
Every Lead that you win through the Marketplace is available to you when you log on to the Lead Marketplace system. In addition, you can choose to be notified via email every time you buy a new lead, and the email we send will contain the lead information so you can immediately contact the potential customer. You can also choose to download the leads you purchase directly into the CRM tool of your choice.

For instance, Example Car Dealer buys 50 leads through its campaigns. These leads are available to them at any time on the Lead Marketplace system. In addition, Example Car Dealer has the leads emailed to their sales manager who determines which sales associate get the lead. The sales manager also has the leads dropped into their customer management tool so they can be managed along with the other leads that come into the dealership.

Can I see the widgets that are available?

Absolutely. We currently offer over 400 widgets that you can use on your website to generate Enhanced Clicks™. You can click the link at the bottom of this page to view our newest widgets.

What is an Enhanced Click™?

An Enhanced Click™ is similar to a light lead. It represents a consumer who expresses interest in a specific product or service, within a defined city. The consumer does not have to provide contact information.

Registration

Our sign-up process is quick and easy.

Create an account with email and password.
Create a campaign by entering campaign information and traffic sources.
Enter your contact information and payable setting.
Verify your email address.
Get paid each month, with a minimum payment.

Click here to view new widgets
See over 400 widgets after signing up!

The Reply.com marketplace is the premier platform to buy and sell online clicks and leads. Exchange clicks and leads in the following categories: automotive, real estate home buyers and real estate home sellers. The alternative to search marketing and ad networks – eliminate advertising waste.