Reply.com Marketplace | Clicks & Leads

What is the Reply! Marketplace?

Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks.

With the launch of the Reply! Marketplace, we simplified the process of purchasing online clicks and leads. Buyers can now easily target the types of consumer actions they are interested in purchasing, throttle volume daily, and dynamically change the price they pay. With increased control and segmentation, buyers can profitably move offline advertising budgets online. Using Reply!, buyers can focus on managing phone calls and orders, rather than keywords and technology.

Sellers earn a premium for quality, have access to a highly liquid marketplace that maximizes yield, and can more efficiently liquidate unsold click and lead inventory.

What does it cost?

What’s the Cost of a lead or click?

You set the price in an online auction
The highest bids wins

Create multiple, targeted campaigns and change them at any time

You can easily control daily, weekly and monthly spending caps
You decide when to start, increase, pause, and stop

ABSOLUTELY no usage commitments.

If I decide to cancel, will there be a fee?

No, you will not be charged a fee to cancel.

You may cancel at any time, for any reason.

Remember, you don’t need to cancel! Instead, just change your filters and bids to make your investment work for you. We offer unparalleled ability to buy the leads and clicks that are right for your business: set Quality, Volume, Geography, and many more options until you get the right return for your business.

How is the Click Marketplace different from other sources of traffic?

Makes Internet marketing simple and profitable
No keywords or technology to manage
Easy access to locally targeted, category-specific clicks
Reduces cost and complexity in acquiring locally targeted, online consumers

Buyer Benefits

Buy targeted clicks (down to City level)
Easily change coverage daily
Change CPC bids or budget anytime
Set daily, weekly, or monthly budget caps

Seller Benefits

Maximize revenue by selling local clicks
Eliminate unmonetized clicks
Earn more for high-converting quality traffic
Access to a nationwide network of click buyers across multiple categories

How is the Lead Marketplace different from the competition?

Buy leads that work and eliminate leads that don’t work
Use filters to purchase leads that are right for your business
Set the price per leads, the highest bidder wins the lead
We score the quality of every lead and you can bid based on that quality

Buyers

Name your price for a lead
Buy only the leads you need
Eliminate duplicate leads
Start and pause anytime, cancel without fees

Sellers

Earn a premium price for quality leads
Increase revenue for unsold or undersold leads
One integration eliminates unsold and undersold leads by accessing the network of networks

Where do your leads and clicks come from?

Our leads and clicks are generated in one of two ways: internally by Reply! or through an online partner's websites.

Internal Reply! generation: Consumers enter their information directly into one of our thousands of websites, specify their location, and request information on a specific service.
Partners: Consumers enter their information into one of our online partners' websites.

In either case, all leads and clicks are passed through our validation process to ensure intent and quality.

Are the leads and clicks exclusive?

Clicks are currently sold exclusively
If you requested only exclusive leads, they will not be shared with other buyers
If you have requested shared leads, and there are no other competing bids in that geography, you will receive exclusive leads
On average, our leads are only sold 1.5 times, though we reserve the right to sell our leads up to 4 times

Do you validate your leads and clicks?

For Clicks

The Click Marketplace system validates where a consumer is searching for a service
The system validates the type of service being requested
The system protects against click fraud

For Leads

The Quality Rating System provides a simple, consistent way of communicating the quality of leads with a five-star rating for each lead
Industry-leading automated lead validation process that occurs in real time
Standardizes addresses, corrects mistyped info, and appends missing contact data when available
Verifies accuracy of individual data elements including name, address, phone number
Confirms when possible that individual pieces of contact information belong together and relate to the consumer submitting the lead
Improves the likelihood that all accepted leads are actionable

For example, SampleAutoResearcher has a very effective marketing campaign that attracts potential car buyers to its site, and it uses clear messaging to get interested buyers to request an auto quote. Historically, this has resulted in people like Jack Smith, who is a real customer looking to get a quote, to enter their information. In the Reply! system, this has earned them a five-star rating.

What if I receive invalid Lead contact information?

We filter for quality and do not issue credits.

There are no credits in the Reply! system.

We suggest you lower your bid to account for whatever credit rate you usually experience.

What controls do I have when buying a Lead?

You need qualified Leads to drive your business, so you create one or more Campaigns that allow you to specify the locations, characteristics, quality rating, and the price per lead. You also set your budget limit for dollars spent and delivery schedule to control how many leads you get. The Lead Marketplace system will let you know if your Campaign is likely to enable you to buy enough Leads to meet your goals, looking at the past supply and demand for Leads to see if the area, specifications, and price you have bid are likely to be effective.

For instance, Example Car Dealer is a medium-sized Toyota dealership in the Boston, MA area. Example Car Dealer creates a Campaign, specifying the locations of the Lead, the Lead Age, the Minimum Quality Rating, and the Makes and Models. In this Campaign, they also set the price per lead they want to bid, along with their dollar budget limits, and delivery schedule specifying the maximum number of Leads they want over different timeframes.

What controls do I have when buying Clicks?

Geography

Buy targeted clicks (down to City level)
Easily change coverage daily

Types of Click

Real Estate: Buy or sell a home
Automotive: Make/Model

Pricing/Budget

Change CPC bids or budget anytime
Set daily, weekly, or monthly budget caps

Landing Pages

Direct clicks to any URL for any campaign
Click contains information to pre-populate web page

How do I get the most out of Reply!?

To make the most of Reply!, most Buyers create more than one campaign and pay different amounts for leads or clicks in different locations or with different levels of quality. Through Reply!, Buyers can monitor their Campaign performance and make adjustments to help reach their sales goals. For example, the system shows the Buyer their "Success Rate" for bids - indicating the percentage of Leads or Clicks that the Buyer is "Winning" at auction. A low Success Rate along with unmet budget goals indicates that the Buyer might need to raise the bid for the Campaign.

For instance, Example Car Dealer creates 6 Campaigns, specifying 3 different distances from the dealership location and two different groups of cars (high-end and medium). Example Car Dealer sets their price per lead, budget, and delivery schedule for each Campaign separately, enabling them to control the price they pay for each different type of Lead.

How do I receive my leads or clicks?

Clicks
Every Click that you win through the Click Marketplace is immediately delivered to the URL you specify. You can change the URL and bid amount at any time.

Leads
Every Lead that you win through the Lead Marketplace is available to you when you log on to the Lead Marketplace system. In addition, you can choose to be notified via email every time you buy a new Lead, and the email we send will contain the lead information so you can immediately contact the potential customer. You can also choose to download the Leads you purchase directly into the CRM tool of your choice.

For instance, Example Car Dealer buys 50 Leads through its Campaigns. These Leads are available to them at any time on the Lead Marketplace system. In addition, Example Car Dealer has the Leads emailed to their sales manager who determines which sales associate get the Lead. The sales manager also has the Leads dropped into their Customer Management tool so they can be managed along with the other leads that come into the dealership.

The Reply.com marketplace is the premier platform to buy and sell online clicks and leads. Exchange clicks and leads in the following categories: automotive, real estate home buyers and real estate home sellers. The alternative to search marketing and ad networks – eliminate advertising waste.