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iMotors.com Slashes Prices For Online New Vehicle Leads To Reduce Cost Per Transaction For Car Dealers Nationwide

Company Leverages Low-Cost Business Model to Dramatically Undercut Current Pricing of Other Leading Competitors for Customer Referrals

WALNUT CREEK, CA (March 8, 2004) – Next Phase Media, the world’s premier online referral source, and its subsidiary iMotors.com, today announced it has trounced competitors’ pricing in the automotive referral business by slashing the cost of online leads to almost half those of major competitors.

Free to consumers, iMotors.com is now the lowest-cost major referral service in the industry for franchise dealerships. Charging as little as $14.95 and at most $19.95 for leads, iMotors is intent on making online referrals the most economic business development tool available to dealers. Next Phase Media and iMotors can afford to cut current industry pricing because of a low-cost business model that leverages a single technology infrastructure and organizational structure across multiple referral services and industries, including automotive, residential real estate, lending and home improvement.

“iMotors.com offers higher quality leads at prices that allow dealers to substantially improve their margins on every transaction, said Payam Zamani, founder and CEO of Next Phase Media and iMotors.com. “It just doesn’t make any sense for a dealership to pay double the money when they can receive better leads from iMotors at much lower prices.”

“Next Phase Media and iMotors.com are changing the economics of the online referral business,” continued Zamani. “Because we have low operational costs and these are shared with our other verticals, we can be profitable selling leads to dealerships at a price point that simply will not make sense for our competitors. We’re excited about being able to continually drive down the cost of quality leads and thereby build a stronger relationship with dealers around the country.”

iMotors.com is a leader in delivering high volumes of high quality leads to dealerships nationwide. Leveraging business affiliations and advertising relationships with major portals, search engines and automotive destinations across the Internet, as well as its cross-selling capabilities with other Next Phase Media services, iMotors attracts millions of visitors and tens of thousands of leads every quarter.

Next Phase Media has built a nationwide network of more than 10,000 real estate agents and car dealers who use its services to close billions of dollars in sales transactions every month. The company’s six referral sites attract more than 10 million visitors each quarter.

Dealers can sign up for the service online at www.iMotors.com.

About Next Phase Media
Next Phase Media, Inc. (www.nextphasemedia.com) is the world’s premier online referral source, connecting consumers with the products and qualified professional services they seek in the automotive, residential real estate and home improvement industries. The privately held company is headquartered in Walnut Creek, California. Current brands include iMotors.com, OpenAuto.com, AgentConnect.com, iCastle.com, and CarClub.com. All are among the best known and most visited in their industries.