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Reply! Launches New Referral Program For Top Performing Real Estate Agents

AgentConnect Provides Exclusive Leads for Professionals Seeking to Rapidly Expand Business Opportunities and Close Rates

WALNUT CREEK, CA (July 28, 2004) – Reply!, the leading online service marketplace, today announced the launch of a new, high-performance referral program for real estate professionals seeking exclusive access to high quality Reply! Real Estate leads. The new program will be offered through Reply's AgentConnect trade brand to a limited number of agents nationwide.

AgentConnect is one of several premier referral programs that connect agents with Reply! Real Estate consumers. Reply! (www.reply.com) is today's leading online service marketplace. Reply! attracted more than three million unique visitors in the month of May, according to comScore/MediaMetrix. This is more than any of its direct competitors, including HomeGain, ServiceMagic, HouseValues and LendingTree.

AgentConnect's new program allows an agent to purchase a guaranteed number of exclusive leads on a monthly basis in a chosen zip code. Agents can gain exclusive access to either buyer or seller leads through the program. Reply! anticipates that only one or two agents will be accepted into the AgentConnect program in any given territory.

"This new AgentConnect program will appeal to a select group of agents who understand the value of accessing exclusive Reply! Real Estate leads and who may have already experienced the power of Internet referrals to drive business growth," said Reply! President and CEO, Payam Zamani. "We have heard from many of our agents who are looking for just this kind of service."

The exclusive AgentConnect referral program is priced based on the number of exclusive leads guaranteed, the median selling price of homes in the area, and the type of leads, either buyer or seller, included in the package. Reply! offers other specialized referral programs through its iCastle.com and RealtyNow.com trade brands.

The Reply! service provider network encompasses more than 12,000 qualified professionals throughout the United States who are highly motivated to respond quickly and professionally to the needs of consumers. These professionals have used Reply!'s referrals to close billions of dollars in real estate and automotive transactions. Most consumers enter into the network through the Reply.com consumer website, which stands for unrivaled access to free services, useful and relevant information, and professional quality.

Reply! has more than doubled its consumer pull since the beginning of 2004. According to comScore/MediaMetrix figures, unique visitors to the network have risen from 1,428,000 in December of 2003 to 3,011,000 in May of 2004.

"We're excited about our continued growth and success as a service marketplace," said Zamani. "By addressing the needs and preferences of a wide range of agents, Reply! helps consumers get fast and reliable access to qualified professionals who understand their local real estate markets and the importance of addressing customers' needs."

About AgentConnect
AgentConnect, a subsidiary of Reply!, is a real estate lead generation service that caters only to the most qualified residential real estate agents. With its exclusive referral program, AgentConnect allows highly qualified agents to have exclusive leads in their designated territory. Agents benefit from exclusivity and consumers benefit from the assurance that they will do business with a highly qualified and motivated professional.

About Reply! Inc.
Reply! Inc., (formerly Next Phase Media, Inc.), is the leading provider of online service marketplaces, where consumers are matched with qualified professional service providers. Reply!'s online service portal - www.reply.com - provides services to consumers in the following industries: residential real estate; automotive; home improvement; moving services; financing; and insurance. Reply!'s online service marketplace is serviced by referral programs including: iMotors; OpenAuto; RealtyNow; AgentConnect; iCastle; and CarClub. Privately held, the company has 90 employees and is headquartered in Walnut Creek, Calif.