The Reply.com marketplace is the premier platform to buy and sell online clicks and leads. Exchange clicks and leads in the following categories: automotive, real estate home buyers and real estate home sellers. The alternative to search marketing and ad networks – eliminate advertising waste.

San Ramon, CA - September 2, 2009 – Reply.com (www.reply.com), a leader in locally-targeted online marketing, announced significant growth in terms of revenue, new categories, and enhanced features and services since launching its beta Reply! Marketplace platform a year ago. In the face of a struggling economy, Reply.com has posted over 50 percent revenue growth for the six-month period ending June 30, 2009 compared to a year ago in the Automotive and Real Estate categories, and has experienced increasing profitability over the last six consecutive quarters.

Since the beta launch, the company has added key new categories including Foreclosure, Home Improvement, Used Cars, and Home and Auto Insurance. The technology is highly scalable, and its effectiveness as a platform for efficiently and profitably acquiring locally-targeted traffic has proven itself. Due to the platform's steady and optimized performance, today the company has rolled out the full production version of the Reply.com Marketplace, lifting the "beta" label.

With a strong track record of success in performance-based marketing, Reply.com has introduced a breakthrough new model for the acquisition of locally-targeted and category-specific consumers on an Enhanced Click™ or per-lead basis that has led to significant growth. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com is making Internet marketing profitable and user-friendly for businesses of all sizes.

Company Founder and CEO Payam Zamani said, "Historically, lead generation has been scrappy and not as professionally implemented as CPC- and CPM-based platforms. Our Marketplace solution provides a platform that is designed to be comparable to Adwords and RightMedia, but is designed to charge on a per-lead or per-Enhanced Click™ basis, offering complete control over price, quality, and volume with a live auction for bidding," said Zamani. "Our technology makes online marketing accessible to the $100 billion locally-targeted ad market."

Reply.com's Enhanced Click™:

• Represents a consumer with interest in a particular product or service in a specific geography
• Eliminates the complexity of managing keywords while increasing targeting precision
• Enables local advertisers to come online without needing to hire an agency or become experts in SEM
• Leverages HTML widgets to convert remnant content inventory into high-ROI, targeted local traffic

Reply.com's Leads:

• Provide lead buyers control over price, quality, and volume. Leads are sold in an auction-based, market-driven pricing format where a ratings system communicates quality
• Enable lead sellers to maximize yield by taking advantage of Reply.com's single platform to access one of the most complete networks of lead buyers
• Allow publishers to launch a white-label lead generation and monetization solution