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Reply.com Releases Publisher Tools, Launches New Categories at ad:tech 2009
Company Also Updates Growth Figures as Economy Puts a Spotlight on Simplified, Locally-Targeted Online Marketing
San Ramon, CA - April 21, 2009 – Reply.com (www.reply.com), a leader in locally-targeted online marketing, today began detailing new publisher tools, added categories and growth figures at ad:tech 2009, an interactive advertising and technology conference and exposition opening today in San Francisco.
"Taken together, today's Reply.com news represents a clear, compelling and detailed 'inside view' of how the online advertising industry can thrive during a challenging economic period," said Reply.com Chairman and CEO Payam Zamani.
Today's announcements highlight why Reply! was named a hot company to watch in 2009 by top tech analyst firm Forrester Research, Inc. and why Reply! was selected as one of only 10 companies to participate in the ad:tech San Francisco press briefing. The briefing is scheduled for April 21, 12:30 p.m. PDT, at the 3rd Alcove, 3rd Floor, Moscone West, across the hall from Room 3022.
The Reply! Marketplace is designed for businesses concerned about the complexity and cost of online acquisition, as well as the location and intent of consumers. Reply! Marketplace offers:
Enhanced Clicks™:
- Delivers Enhanced Clicks™, which represent a consumer in a specific geographic location who has expressed interest in a specific product or service;
- Simplifies online acquisition by eliminating the need for special software, keyword management, text ads and expensive technology expertise; and
- Current categories: Real Estate, Home Improvement, New Cars, Used Car, Home Insurance, Auto Insurance and Mortgage. More categories launching monthly.
Leads:
- Offers control over price, quality and volume to maximize results;
- Allows you to easily set the price you will pay per lead and change anytime;
- Employs auction-based, market-driven pricing; and
- Communicates quality through a real-time ratings system.
Reply.com's Marketplace, which debuted in 2008, has already brought on board a wide array of customers including: Chevrolet, Ford, Nissan, Audi, Detroit Trading Company, Market Leader, Coldwell Banker, RealEstate.com and Intelius.
Reply!'s ad:tech Agenda
Today at ad:tech 2009, Reply! -- available at Booth #1544 -- is announcing additions to the Marketplace:
- Publisher Tools: The only secondary click marketplace where businesses can earn a premium for turning raw clicks into Enhanced ClicksTM. Reply! also offers hundreds of category-specific widgets for generating Enhanced Clicks™. Reply! is the only Marketplace that allows publishers to choose ads that fit their website design and audience to maximize their ROI.
- New Categories: Reply! has expanded beyond the New Car and Real Estate categories into Home Improvement, Used Car, Home Mortgage, Auto Insurance and Home Insurance.
- Updated Growth Figures: Privately-held Reply.com anticipates extraordinary revenue growth in 2009 and has hired dozens of employees in the past four months -- even in the face of a challenging economy. At ad:tech, company execs will elaborate on this growth, share specific input on what is motivating current advertisers, and detail future plans to maintain and enhance these growth levels.
"Reply.com has made online marketing more relevant by localizing and simplifying it," said Reply! Chairman and CEO Payam Zamani, "Moreover, Reply! has made it easier to reach the desired customer, in the precise location, without the complexity and waste of the old cost-per-click models. But more broadly, we've changed online marketing by bringing these capabilities to businesses of all sizes."
In its December 2008 report, Forrester Research, Inc. wrote, "Companies like Reply! are changing the value proposition of marketing on the Internet — moving from a focus on a model of mass aggregation and distribution of sales information like leads to more targeted, customized interactions. This represents one more step in delivering on the real promise of interactive marketing by allowing customers to monitor and measure the return on investment of their marketing dollars."
According to an article in The San Francisco Business Times, dated April 3, 2009, Peter Burris, a principal analyst and research director at Forrester Research who interviewed Reply!’s customers, called Reply!’s inventions "just plain smart."
About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. To learn more about Reply!, visit www.reply.com.
Additional information is available at blog.reply.com.
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