The Reply.com marketplace is the premier platform to buy and sell online clicks and leads. Exchange clicks and leads in the following categories: automotive, real estate home buyers and real estate home sellers. The alternative to search marketing and ad networks – eliminate advertising waste.

San Ramon, CA - April 16, 2009 – Reply.com (www.reply.com),a leader in locally-targeted online marketing, today announced that it has been profiled as a "hot company to watch" by a leading technology analyst firm.

This news comes just days before Reply! unveils its latest news at ad:tech 2009, an interactive advertising and technology conference and exposition in San Francisco next week.

Forrester Research profiled Reply! in its "Hot Companies to Watch" for 2009 – "Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About," by Chris Andrews.

In the series, Forrester highlights innovative vendors and technology trends to help clients identify the "next big thing." According to an excerpt of the report:

"Reply! runs an online marketplace for lead generation that uses a similar business model to Google’s AdSense product. Using the Reply.com Web site, companies are able to identify the characteristics of the business leads they need — such as leads segmented by geography or by user — and determine, in advance, the maximum price they are willing to pay for those leads. The Web site uses an auction-style format to link buyers and sellers, creating an automated marketplace for targeted lead purchases. While most online lead generation companies still operate with a pay-per-click model, Reply!’s service allows users to pay for each lead that they purchase.

Why it’s important. Companies like Reply! represent an increasingly important area of technology marketing called ‘community marketing’ — a new discipline for matching buyer business needs with the capabilities of technology vendors. By leveraging Web 2.0 capabilities, these marketing vendors give marketers stronger targeting capabilities and more control over their marketing purchases. Companies like Reply! are changing the value proposition of marketing on the Internet — moving from a focus on a model of mass aggregation and distribution of sales information like leads to more targeted, customized interactions. This represents one more step in delivering on the real promise of interactive marketing by allowing customers to monitor and measure the return on investment of their marketing dollars."