The Reply.com marketplace is the premier platform to buy and sell online clicks and leads. Exchange clicks and leads in the following categories: automotive, real estate home buyers and real estate home sellers. The alternative to search marketing and ad networks – eliminate advertising waste.

San Ramon, CA - October 2, 2007 – Reply.com (www.reply.com), a leading performance-based marketing solutions company, today announced it has raised $4.5 million (USD) in funding from ATEL Ventures, Inc. (“ATEL”).

“The new alliance and financing by the experienced professionals at ATEL underscores the strength of the Reply.com value proposition,” said Sam Veazey, Reply.com’s Chief Financial Officer. “We welcome working with our newest key financial partner who shares our vision for strategic growth and market leadership.”

“It is clear to us that Reply.com is a dynamic company and their growth over the last few years has proven that,” said Steven Rea, Executive Vice President at ATEL Ventures, Inc. “We are impressed with how Reply.com has become a significant player in the briskly growing lead generation marketplace and look forward to teaming with the Company in this rapid-growth stage of its development.”

About Reply!, Inc.
Since its founding in 2001, Reply! has become a leading provider of online consumer services with its commitment to “making life’s big decisions easier™.” Reply! provides consumers with free-of-charge access to valuable services and decision-making tools in two core industries, real estate and automotive, with continuing expansion into other major categories. At the same time, Reply! provides advertisers with highly reliable and scalable locally targeted performance-based marketing solutions offering local advertisers hassle free and profitable access to online consumers. To learn more about Reply!, visit www.reply.com.

About ATEL Ventures
Since its founding 1977, San Francisco-based ATEL Capital Group has become the largest private and closely-held, independent leasing company in the United States with approximately $2 billion in asset-secured transactions under management. ATEL Capital formed ATEL Ventures, Inc. to provide working capital and equipment financing term loans and asset refinancing/sale and leaseback credit facilities to venture-backed emerging growth companies in information technology, life sciences, alternative energy and specialty retail. For more information about ATEL Ventures and its services, please contact Steven Rea, Executive Vice President, ATEL Ventures at 415-616-3436 or visit their website at www.atel.com/ventures.