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Reply! Inc. Receives $6 Million in Series B Funding

New Cash Infusion Brings Total Investment to $23 million


San Ramon, CA - April 04, 2007 – Reply!, Inc. (www.reply.com), the leading provider of life-stage relevant services for consumers and locally targeted performance-based marketing solutions, today announced that it has secured $6 million in additional funding. The new round of financing includes a major investment from Outlook Ventures, as well as new contributions from existing backer Scale Venture Partners (formerly BA Venture Partners), and board member Debi Coleman, the former Chief Financial Officer of Apple Computer who currently serves as Chairperson of the Reply! Audit Committee. The company also announced that Randy Haykin, Managing Director, Outlook Ventures, has joined the company's board of directors as well as one of Reply!’s founders John Truchard. Mr. Haykin has previously been involved in numerous consumer Internet companies, including: Yahoo!, Overture, eCircle, eTeamz/Active Network, and Digital Chocolate.

“It’s always been our focus to invest in industry-transforming companies that address both consumer and business markets, and Reply! fits perfectly into that model,” Haykin stressed. “This company and its management team combine innovation with a proven strategy, and we look forward to joining them in their continued expansion and evolution.”

"We welcome Outlook Ventures’ endorsement of our vision as well as the continued support demonstrated by Scale VP,” said Payam Zamani, Chairman and CEO of Reply! “Over the past five years, we’ve built a solid foundation for long-term growth, and the new financing will further help solidify our leadership position as a provider of performance-based marketing solutions to thousands of locally oriented businesses.”

About Reply!, Inc.
Since its founding in 2001, Reply! has become a leading provider of online consumer services with its commitment to “making life’s big decisions easier™.” Reply! provides consumers with free-of-charge access to valuable services and decision-making tools in two core industries, real estate and automotive, with continuing expansion into other major categories. At the same time, Reply! provides advertisers with highly reliable and scalable locally targeted performance-based marketing solutions offering local advertisers hassle free and profitable access to online consumers. To learn more about Reply!, visit www.reply.com.

About Outlook™ Ventures
Established in 1996, Outlook™ Ventures actively invests in promising early and growth stage industry-transforming information technology companies on the West Coast. The firm applies its depth of industry experience and resources, unique among early and growth stage firms, to building each individual portfolio company. For more information about Outlook Ventures visit: www.outlookventures.com.

About Scale Venture Partners
Scale Venture Partners employs a thesis-based strategy to identify innovative development-stage technology and healthcare investments. Representative portfolio companies include Alimera, Frontbridge, Glu Mobile, Good Technology, Monolithic Power Systems, Omniture, Orexigen, Placeware, ScanSafe, Seattle Genetics, Somaxon, Wayport and Xceive. For more information, please visit:www.scalevp.com.


Media Contacts:
Tonya Hayes
Reply!
925.983.3518
media@reply.com

Ron Tomczyk
GlobalFluency
646-652-5210
rtomczyk@globalfluency.com


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