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Reply! Chairman and CEO Payam Zamani to Speak at Bank of America Conference

San Ramon, CA - March 26, 2007 – Reply!, Inc. (www.reply.com), the leading provider of life-stage relevant services for consumers and locally targeted performance-based marketing solutions, today announced that the company's Chairman and CEO, Payam Zamani, has been invited to discuss the company's ongoing business strategy and provide an update on its progress this Wednesday, March 28 at 8:50am during the 2007 Bank of America's Media, Telecommunications and Entertainment Conference. The conference will be held at the Palace Hotel in New York City.

About Reply!, Inc.
Since its founding in 2001, Reply! has become a leading provider of online consumer services with its commitment to “making life's big decisions easier™.” Reply! provides consumers with free-of-charge access to valuable services and decision-making tools in two core industries, real estate and automotive, with continuing expansion into other major categories. At the same time, Reply! provides advertisers with highly reliable and scalable locally targeted performance-based marketing solutions offering local advertisers hassle free and profitable access to online consumers. To learn more about Reply!, visit www.reply.com.