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Reply! Chairman and CEO Payam Zamani to Speak at Momentum Growth Conference 2006

A Symposium on the Housing Consumer

Walnut Creek, CA – September 25, 2006 – Reply!, Inc. (www.reply.com), a leading provider of online services for consumers, today announced that the company's Chairman and CEO, Payam Zamani, will participate in a panel discussion at the Momentum Growth Conference www.momentumconf.com on Wednesday, September 27, 2006, at 2:30 p.m. Pacific Daylight Time. The conference is being held at the Computer History Museum in Mountain View, CA.

Mr. Zamani will take part in the panel session entitled, “The Vertical and Horizontal of Online Advertising”. The panel is comprised of leaders in the online consumer services industry who will discuss issues associated with maintaining or achieving market dominance for companies with advertising-based business models focusing on vertical markets.

Reply.com recently launched the nation’s first and only consumer web portal that empowers each visitor to make an Unsolicited Offer™ on virtually any home in America.

About Reply!, Inc.
Since it’s founding in 2001 by a team of e-commerce veterans, Reply! has become the leading provider of online consumer services in its commitment of “making life’s big decisions easier”™. Reply! provides consumers with free-of-charge access to valuable services and decision making tools currently in two core industries: real estate and automotive, with continuing expansion into other major categories. Reply!’s comprehensive family of online trade brands - RealtyNow®, AgentConnect®, Connecting Neighbors®, and iMotors® - provide a highly effective model of performance based e-marketing solutions to locally targeted service providers.

Based in Walnut Creek, CA, Reply! has experienced significant overall expansion and success. Within the last 12 months, Reply! has expanded its workforce to over 250, secured a funding round of $17 million, and made a series of important executive management hires. To learn more about Reply!, visit www.reply.com.