The Reply.com marketplace is the premier platform to buy and sell online clicks and leads. Exchange clicks and leads in the following categories: automotive, real estate home buyers and real estate home sellers. The alternative to search marketing and ad networks – eliminate advertising waste.

Over 2,000,000 Consumers Get Help From Reply.com to Buy or Sell a Home

Each Year Billions of Dollars of Real Estate Buying Power Pass Through the Popular Consumer Service Site with Sharp Growth Expected to Continue

Walnut Creek, CA - May 24, 2006 – Reply! Inc., a leading provider of online consumer services and performance-based e-marketing solutions, today announced it has attracted over two million people to Reply.com to complete their real estate transactions. Reply! estimates that billions of dollars of real estate buying power has passed through the website in 2005 alone, and this number is expected to increase sharply in 2006.

"Reaching the 2,000,000 mark for real estate consumer requests proves that users find true value in Reply!'s array of services, especially in the real estate and automotive industries," said Payam Zamani, Chairman and CEO of Reply!. "We are setting the online standard for helping make life's big decisions easier."

Whether it is to buy or sell a home, a car or access to other service providers, Reply! is the site that consumers trust when seeking help in making important, life-stage purchasing decisions. Reply! provides consumers with reliable tools and resources as well as access to qualified, local professionals to help them with their needs. All services on Reply!, which provides access to more than 15,000 local service providers nationwide, are free-of-charge to consumers.

About Reply! Inc.
Since it's founding in 2001 by a team of industry veterans, Reply! has become the leading provider of online consumer services in their commitment of "making life's big decisions easier"™. Reply! provides consumers with free-of-charge access to valuable services and decision making tools currently in two core industries: real estate and automotive, with continuing expansion into other major categories. Reply!'s comprehensive family of online trade brands - RealtyNow®, AgentConnect®, Connecting Neighbors®, and iMotors® - provide a highly effective model of performance based e-marketing solutions to locally targeted service providers. Based in Walnut Creek, CA, Reply! has experienced significant overall expansion and success. Within the last 12 months, Reply! has doubled its workforce to 240 employees, secured a funding round of $17 million, and made a series of important executive management hires. To learn more about Reply!, visit www.reply.com.