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Reply! Chairman and CEO Payam Zamani to Speak at the First Annual Needham & Company Internet & Digital Media Conference

WALNUT CREEK, CA (May 10, 2006) – Reply! Inc., a leading provider of online consumer services and performance-based e-marketing solutions, today announced that the company's Chairman and CEO, Payam Zamani, will present at the First Annual Needham & Company, LLC, Internet & Digital Media Conference on Thursday, May 11, 2006, at 1:40 p.m. Eastern Daylight Time. The conference is being held at the Millennium Broadway Hotel in New York, NY.

In the presentation, Mr. Zamani will discuss the Company's ongoing business strategy and provide an update of its progress.

About Reply! Inc.
Since it's founding in 2001 by a team of industry veterans, Reply! has become the leading provider of online consumer services in their commitment of "making life's big decisions easier"™. Reply! provides consumers with free-of-charge access to valuable services and decision making tools currently in two core industries: real estate and automotive, with continuing expansion into other major categories. Reply!'s comprehensive family of online trade brands - RealtyNow®, AgentConnect®, Connecting Neighbors®, and iMotors® - provide a highly effective model of performance based e-marketing solutions to locally targeted service providers.

Based in Walnut Creek, CA, Reply! has experienced significant overall expansion and success. Within the last 12 months, Reply! has doubled its workforce to 240 employees, secured a funding round of $17 million, and made a series of important executive management hires. To learn more about Reply!, visit www.reply.com.